Senior Lifecycle Marketing Manager

Summary

Join Reforge's growing team as a Lifecycle Marketing Manager, reporting to the Lead for Strategy & Ops and collaborating closely with senior leadership. You will be responsible for building and optimizing email marketing campaigns, analyzing campaign performance, and collaborating with cross-functional teams. This role requires a strong technical marketing background, experience with MarTech stacks, and excellent communication skills. Reforge offers a flexible, distributed work environment, comprehensive healthcare benefits, competitive salary and equity, 401k, and flexible PTO. The ideal candidate will have 4+ years of experience in email or lifecycle marketing, ideally at a tech startup, and a proven track record of success.

Requirements

• 4+ years experience working in email or lifecycle marketing, ideally at a tech startup
• You are a technical Marketer with a background in lifecycle marketing and with experience managing MarTech stacks
• You have experience with a variety of Marketing Automation Tools, analytics platforms, and data integration technologies
• You have excellent interpersonal communication skills and you know how to work with everyone. You are just as comfortable giving a presentation to the CEO as you are speaking with an engineer, a designer, or copywriter
• You are naturally self-directed, operate at a high cadence, and are enthusiastic about remote work
• Track record of building dashboards, providing regular reporting, and ultimately moving numbers for the business
• You are highly capable with data but also have strong writing skills. You can gather insights from data and then craft user communications across email, SMS, landing pages, etc

Responsibilities

• Build, manage, and optimize emails across all of our products
• Pull and analyze campaign reports to extract insights and transform those insights into actionable changes that will accelerate performance across conversion, engagement, and retention
• Collaborate with Product and Design to develop a deep, data-driven understanding of customer mindsets and behaviors in order to provide a remarkable user journey at every touchpoint
• Monitor our marketing communications health (domain score, IP score, email list health, SMS deliverability, Push, etc.) and the quality of our marketing data (list segmentation, unsubscribe management, etc)
• Build, manage and optimize engagement and retention systems and campaigns across channels iterating continuously to improve performance and long-term loyalty
• Collaborate with Product and Engineering to upgrade our data availability, MarTech integrations and product features to work seamlessly with all lifecycle programs

Benefits

• Flexible/Distributed Work Environment - Everyone does their best work in different environments. We operate as a distributed-first team and offer financial support that enables you to create the schedule and environment that fits to you. We also ask that every employee block off 2-3 hours of daily “deep work,” ensuring that you always have uninterrupted time and can keep a schedule that enables you to do your best work
• Healthcare - We offer top rated health, vision, and dental insurance. We cover 100% of monthly premiums for employees, and 70% for dependents
• Salary + Equity - We offer highly competitive salary and equity inline with top tier technology companies
• 401k - We offer the opportunity for you to contribute to a 401k directly from your paycheck
• Flexible PTO - Having plentiful “off the grid” time is a key to doing your best work. We offer flexible PTO. Take time when you need it. Everyone must take at least 10 days per year, and we highly encourage more