Senior Lifecycle Marketing Manager

Summary

Join WIN Reality, a sports technology company revolutionizing baseball and softball training through virtual reality, as a Senior Lifecycle Marketing Manager. You will lead the strategy and execution of integrated marketing campaigns across multiple channels to drive customer acquisition, engagement, and retention. This role requires expertise in marketing automation platforms, advanced segmentation, and data analysis. The ideal candidate possesses strong communication and collaboration skills and thrives in a fast-paced startup environment. WIN Reality offers a competitive total rewards package, a diverse and collaborative environment, and incredible opportunities for professional development. Based in Austin, TX or remote, this position offers the chance to make a significant impact on the future of sports training.

Requirements

• 5+ years of lifecycle or CRM marketing experience, preferably in a SaaS or subscription-based company
• Expertise in marketing automation platforms (Customer.io preferred), with a focus on email, push, SMS, and in-app automation, processes, measurement, and analytics
• Expert knowledge of writing, editing and troubleshooting HTML and CSS
• Advanced knowledge of list queries for audience segmentation and dynamic content/personalization creation
• Strong understanding of data connectivity and activation across digital channels to drive business performance, with the ability to analyze and communicate effectiveness and ROI
• Detail-oriented and capable of managing multiple projects under tight deadlines
• Basic knowledge of baseball/softball
• Excellent communication skills and experience working cross-functionally with diverse teams
• Thrive in a fast-evolving environment, embracing change and excelling within a start-up growth context

Responsibilities

• Design, execute, and optimize multi-channel campaigns (email, SMS, push notifications) in Customer.io to drive customer acquisition, engagement, and retention
• Architect audience segmentation & targeting to create highly personalized marketing communication programs throughout the customer lifecycle
• Partner with internal teams to create compelling copy, visuals, and calls-to-action that align with WIN Reality’s brand voice and adhere to channel best practices
• Continuously test messaging, design, and targeting strategies to improve campaign performance and effectiveness
• Lead channel performance reviews, isolating impactful observations to implement actionable improvements. Communicate results to key stakeholders
• Partner with Product, Marketing, Sales, and Customer Success teams to align campaigns with campaign objectives and product releases
• Ensure all messaging complies with CAN-SPAM, TCPA, GDPR, and other relevant regulations

Preferred Qualifications

• Liquid language
• SQL experience
• Passion for or experience in the sports tech industry
• Experience in a start-up-to-scale environment, with previous SaaS experience in both B2B and B2C contexts

Benefits

• Competitive total rewards package
• Diverse and collaborative environment
• Incredible opportunities for professional development