Senior Manager, Growth Marketing

Summary

Join Earnest, a company dedicated to making higher education more accessible and affordable. As the Senior Manager, Growth Marketing (SEM), you will play a pivotal role in driving customer acquisition and revenue growth through paid search. You will lead the strategy, execution, and optimization of SEM efforts across multiple platforms, conduct keyword research and competitive analysis, and collaborate with various teams. This role requires 6+ years of experience in SEM, expert knowledge of various platforms, and strong analytical skills. While based in the San Francisco Bay Area, this position offers remote work flexibility with monthly in-office collaboration days. Earnest provides competitive compensation and benefits, including health insurance, retirement plans, paid time off, and professional development opportunities.

Requirements

• 6+ years of hands-on experience in Search Engine Marketing, social and display, with a proven track record of driving successful campaigns tied to ROAS
• Expert knowledge of SA360, Google Ads, Bing Ads, and other Search platforms; Programmatic trading desks and other Digital platforms
• Strong analytical skills using Google Sheets and/or Excel (experience writing SQL queries a bonus), with the ability to interpret data, identify trends, and make data-driven decisions
• Experience in managing large-scale SEM campaigns with a focus on both growth and efficiency
• Proficient in budget management, forecasting, and ROI analysis
• Strong collaboration skills and ability to work cross-functionally on behalf of the larger mission of an organization
• Willingness to travel to the Oakland office monthly to collaborate with other Earnies

Responsibilities

• Play a pivotal role in driving customer acquisition and revenue growth through paid search, with visibility into social, display, and video campaigns while expertly balancing company efficiency metrics
• Be responsible for leading the strategy, execution, and optimization of our SEM efforts across multiple platforms, and for working closely with the Head of Paid Media to expertly funnel consumers through the marketing journey
• Conduct keyword research, competitive analysis, and audience targeting to identify growth opportunities and mitigate risks
• Collaborate closely with analytics, product, and brand creative teams to ensure cohesive campaign execution and performance measurement
• Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations to stakeholders
• Develop and execute a comprehensive SEM strategy aligned with growth objectives and efficiency targets
• Manage, optimize, and scale SEM campaigns across Google, Bing, and other platforms to maximize ROI and achieve KPIs

Preferred Qualifications

• Previous experience in Consumer Lending and/or in the financial technology (FinTech) industry
• Knowledge of emerging trends and best practices in digital marketing and paid media specifically within the FinTech sector

Benefits

• Health, Dental, & Vision benefits plus savings plans
• Mac computers + work-from-home stipend to set up your home office
• Monthly internet and phone reimbursement
• Employee Stock Purchase Plan
• Restricted Stock Units (RSUs)
• 401(k) plan to help you save for retirement plus a company match
• Robust tuition reimbursement program
• $1,000 travel perk on each Earnie-versary to anywhere in the world
• Competitive days of annual PTO
• Competitive parental leave