Senior Manager Customer Marketing

Summary

The job is for a Senior Manager, Customer Marketing position at Unite Us, based in Pinellas County, Florida. The role involves supporting the Marketing & Communications department in driving customer success and growth, focusing on new customer marketing programs and communications. The candidate should have excellent writing skills, digital marketing experience, and proven experience working with customers.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Communications or a related field preferred (or related business experience)
• Minimum of 5 years experience in marketing or customer experience, or a related role
• Strong understanding of all aspects of marketing with familiarity with software technologies such as Google Suite, Zoom, Slack, Salesforce, Account Engagement, and Asana
• Excellent project management skills with the ability to lead cross-functional teams
• Proficient in data analysis
• Exceptional communication and interpersonal skills
• Be proactive, detail-oriented and capable of working in a fast-paced environment
• Ability to navigate ambiguity, define priorities, and drive initiatives

Responsibilities

• Support the Marketing & Communications department’s role in driving the success and growth of our customers
• Collaborate across internal and market-facing teams
• Creation and management of marketing content that communicates our solutions and drives go-to-market strategies
• Develop and execute events for our customers across the US
• Proactively identify document inconsistencies, inefficiencies, and potential areas for improvement in the customer journey
• Develop product positioning and messaging that resonates with target customers and users
• Build thoughtful strategies and efficient marketing campaigns
• Be a strategic partner in the creation and management for Unite Us customer events
• Maintain a calendar of milestones and market moments that are relevant to the market
• Conduct comprehensive evaluations of customer experiences across various touch points
• Ensure that the experiences align with Unite Us and our customer’s guidelines as well as industry standards and best practices
• Support marketing’s contributions to product launches and feature releases
• Regularly gather and analyze customer feedback to identify trends and insights for continuous improvement
• Provide regular reports to senior management on the status of improvements, metrics, faced challenges, and impact on customer experience

Benefits

• This position is remote, U.S.-based
• The pay range for this role is: $100,000-$120,000
• This position may require 30% travel
• All team members will be required to pass a background check which includes criminal, employment, and education verification