Remote Senior Manager Demand Generation and ABM

Summary

The job is for a Senior Manager, Demand Generation and ABM at Netlify. The role involves strategizing, executing, measuring, and iterating on campaign strategy to reach the Enterprise market segment, working closely with Sales to structure and plan the Enterprise ABM program, managing a team focused on partner, field, and event strategies, orchestrating demand programs and projects, partnering with stakeholders to develop a coordinated strategy and campaign plan, leveraging data to develop insights that guide campaign strategy, utilizing market research to identify and inform new demand-generation opportunities, and bringing a breadth of experience in demand generation and campaign management.

Requirements

• A breadth of experience in demand generation and campaign management, with an extensive history of drafting and executing marketing strategies and driving enterprise-level ABM programs
• Significant B2B Saas experience, with a focus on technical enterprise solutions and/or developer marketing
• A proven track record of positively impacting pipeline through the design and delivery of high-performing demand-generation campaigns
• Well-versed in data-driven approaches, with the ability to spin up complex reports, interpret results, and uncover insights
• A self-starter, able to work independently while collaborating cross-functionally in a fast-paced environment
• Strong project management and organizational skills are required, with the ability to manage multiple campaigns simultaneously

Responsibilities

• Strategize, execute, measure, and iterate on campaign strategy to reach and engage the Enterprise market segment
• Work closely with Sales to structure, plan, and operationalize our Enterprise ABM program
• Manage a team focused on partner, field, and event strategies aimed at fostering engagement within Netlify’s enterprise and developer communities
• Orchestrate the process from concept through execution of demand programs and projects, including identifying roles and dependencies, handling timelines, tracking deliverables, and planning
• Partner with stakeholders to develop a coordinated strategy and campaign plan to support lead generation
• Leverage data to develop insights that guide campaign strategy, while analyzing, optimizing, and communicating results and learnings on an ongoing basis
• Utilize market research to identify and inform new demand-generation opportunities

Preferred Qualifications

Proficiency with marketing automation, attribution modeling, content syndication, and fluency with Hubspot, Salesforce, Sendoso, G2, Google Analytics, and 6Sense, a plus

Benefits

• Netlify is an Equal Opportunity Employer. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, religion, age, race, military/veteran status, citizenship, pregnancy status, or any other differences
• At Netlify, we are committed to a compensation philosophy that prioritizes fairness and equity, positions our employee compensation competitively in the market, recognizes and rewards performance, and takes a comprehensive approach to our rewards package