Senior Manager, Downstream Marketing

Summary

Join CVRx, a healthcare pioneer, as a Senior Downstream Marketing Manager. You will be pivotal in executing impactful marketing campaigns targeting healthcare professionals, driving sales growth, and crafting innovative strategies for effective product market reach. This role involves strategic planning, campaign development and execution, competitive analysis, marketing communications, market development, sales support and training, regulatory compliance, and budget management. The position offers a competitive salary and benefits package, including health and dental insurance, 401k matching, paid time off, and flexible schedules. Experience in medical device marketing and launching novel technologies is required. A fast-paced startup environment experience and expertise in heart failure are preferred.

Requirements

• Bachelor’s degree or equivalent experience
• 8+ years of marketing experience in the medical devices industry or within a hospital/clinical setting
• Excellent communication skills
• Experience launching novel medical technologies in US and European markets
• Excellent collaborative skills and experience in cross-functional teams

Responsibilities

• Develop strategic marketing plans to highlight product value, competitive advantages, and market opportunities
• Collaborate with Clinical, R&D, and Regulatory teams to align strategies with evidence generation plans
• Drive product adoption through impactful marketing strategies and market analysis
• Create and execute multi-channel campaigns, including HCP initiatives, digital efforts, and sales support
• Track metrics, optimize ROI, and report to senior management
• Build dashboards to support sales and execution
• Monitor and analyze the competitive market, providing regular updates to marketing and leadership
• Define product positioning, strategies, and target audiences based on competitive analysis
• Collaborate with marketing communications to create launch materials, product literature, and sales support collateral
• Partner with the brand lead to develop patient-focused campaigns and content
• Build strong relationships with KOLs and stakeholders in cardiology and heart failure
• Create programs to educate HCPs about the heart failure device
• Collaborate with Market Development Managers to develop therapy awareness tools
• Partner with Marketing, Sales and Commercial Excellence leaders to create tools, training materials, and promotional content
• Provide ongoing sales training and support for effective product positioning and messaging
• Ensure all marketing activities comply with regulatory requirements and company policies
• Work closely with the regulatory team to obtain necessary approvals for marketing materials
• Develop and manage the downstream marketing budget, ensuring efficient allocation of resources
• Track expenses and provide financial reports to senior management
• Present to key members of the leadership team around launch status and opportunities for growth

Preferred Qualifications

• Experience in a fast-paced start-up environment is highly desirable
• Experience in heart failure, cardiac rhythm management or electrophysiology is a plus

Benefits

• Competitive Health & Dental Insurance options with generous Company contributions
• Company contributions to an HSA with a high deductible insurance plan selection
• 401(k) with a company match
• Employee stock purchase plan & stock option grants
• 12 company-paid holidays per year in addition to accruing PTO
• Generous paid time off for new parents
• Company-paid life insurance & disability options
• Unlimited growth opportunities
• Training & learning opportunities
• Flexible Schedules
• Target Annual Bonus (TAB)