Senior Manager, Field Marketing

Summary

Join Red Canary's Field Marketing team as a leader responsible for developing and executing impactful marketing programs. You will collaborate with cross-functional teams to drive demand generation, pipeline acceleration, and revenue growth. This role requires managing a team, optimizing pipeline generation, and tracking key performance indicators. Success in this position demands strong project management, budget management, and data-driven decision-making skills. You will work closely with sales and marketing to ensure alignment and deliver campaigns tied to the company's go-to-market strategy. The ideal candidate will have extensive experience in B2B technology marketing, field marketing, and team management within a SaaS environment.

Requirements

• 6 + years B2B technology marketing experience, preferably at leading SaaS companies
• 3+ years in field marketing
• 2+ years managing high growth teams
• Demonstrated experience working cross functionally to create effective field marketing strategies and campaigns that drive and progress quality pipeline to hit business goals
• Highly collaborative, with demonstrated ability to build strong working relationships across multiple departments and functions to drive results
• Strong project and budget management skills, including the long term planning needed to build scalable programs
• Embraces creativity with a data-driven mindset
• Demonstrated effectiveness at managing all aspects of a field campaign, including contracts, working with digital marketing, product marketing, ADRs, and AEs to drive attendance, content planning, speaker coordination, and post-event follow up
• Proficient in Salesforce and Tableau
• BA or BS in marketing or communications or equivalent experience

Responsibilities

• Drive and execute high impact field marketing programs to achieve business goals by building pipeline, accelerating new business, supporting customer expansion
• Own the field marketing strategy across multiple segments and territories, working closely with field, partner, and marketing leadership
• Collaborate with field leaders to turn messaging, content, and campaigns into realized value and drive revenue goals
• Maintain a strong feedback loop between sales and marketing to optimize pipeline generation and improve sales conversions
• Hire, manage, and coach a team to support program delivery, enablement, and sales reps in those territories
• Maintain strong alignment with the growing field organization while developing scalable programs tied to key accounts, segments, and partners across multiple regions in North America
• Rigorously track and monitor how your programing impacts opportunity generation, pipeline progression, regional top deals, ACV attainment, and other key data points through Tableau and Salesforce
• Use the data to propose regional campaigns; create quarterly and annual strategies to meet and exceed business KPIs
• Work cross functionally with Channel & Alliances on our partner field marketing strategy, using data to prioritize resources to accelerate deals, generate new pipeline, and drive joint opportunities
• Evaluate new industry events and programs for their ability to generate or progress pipeline
• Work cross functionally across marketing, sales, partner and customer success to align and deliver campaigns tied to our GTM strategy and ensure strategic follow up
• Team up with the corporate and product marketing teams to make sure our branding and messaging are consistent in all field marketing programs
• Track and report on the budget and overall expenses for your programs; measure and optimize ROI on events to develop future programs