Senior Manager, Growth & Monetization Analytics

Summary

Join MyFitnessPal as a dynamic analytics leader to build and scale a world-class team supporting Growth Marketing, Advertising, and Strategic Partnerships. This role involves architecting the analytics foundation for user acquisition, ad monetization, and partnership success. You will collaborate with cross-functional leaders, transforming data into strategic insights impacting revenue growth. Reporting to the VP of Analytics, you will partner with senior leadership to shape analytics' role in decision-making. This high-impact opportunity allows you to build the analytics backbone for fast-growing advertising and partnerships, driving user and revenue growth. The position requires strong leadership, analytical expertise, and exceptional communication skills.

Requirements

• Passion for analytics that drives both growth and monetization
• Passion for business partnership: thriving in a matrixed environment and influencing senior stakeholders
• Passion for leading while remaining hands-on: comfortable shifting from strategic planning to code review
• Passion for clear, persuasive communication: turning complex analysis into actionable stories
• Passion for building from zero to one: eager to establish new processes, iterate, and course-correct quickly
• Analytics Expertise : 8+ years in applied marketing or growth analytics, with at least 3 years focused on acquisition and paid media; experience with partnership, ads measurement, or revenue analytics is a plus
• Leadership : 2+ years managing analysts or data scientists; proven ability to hire, develop, and retain top talent
• Tool Kit: Advanced SQL and Python (or R); proficiency with marketing attribution platforms, A/B testing frameworks, and BI tools (e.g., Looker, Tableau). Ad tech platforms (e.g., Google Ad Manager, DV360) is a plus
• Marketing Fluency and Experimental Rigor: Deep understanding of incrementality testing, MMM, and causal inference for marketing channels
• Strategic Influence: Demonstrated success translating analytics into budget allocations, channel optimizations, or partnership deal terms
• Education: Bachelor’s in Statistics, Economics, Computer Science, or related field; advanced degree preferred

Responsibilities

• Hire, mentor, and inspire analysts; set clear objectives that align tightly with company growth goals and foster a culture of curiosity and rapid delivery
• Balance strategic direction with hands-on execution, including unblocking technical challenges, reviewing work, and coaching for impact
• Prioritize across multiple stakeholders; allocate your resources effectively and say no to otherwise good ideas in order to say yes to the strategic focus
• Forge trusted-advisor relationships with the CMO, CRO, and senior marketing and sales leaders; help craft narratives for decision-making and board-level communications
• Lead analysis of marketing funnel performance across paid, organic, and earned media
• Run and interpret experiments (e.g., creative tests, offer tests, and geo-lift studies)
• Support attribution refinement and incrementality measurement to understand ROI across channels
• Build the analytics foundation for our ads business, combining programmatic monetization insight with support for a growing direct sales operation
• Work cross-functionally to evolve measurement frameworks for ad inventory performance and value per use across channels
• Measure and optimize partner programs—from affiliate performance to co-branded campaigns and revenue-sharing models
• Provide insight into partner segmentation, activation trends, and deal impact modeling to support business development
• Translate user data into compelling narratives and insights to support marketing campaigns, press initiatives, and sales/partner decks
• Equip GTM teams with scalable, data-backed assets that highlight user behaviors, audience segments, and platform value
• Stand up the end-to-end data pipeline—from raw data to clean, governed tables feeding dashboards and self-serve tools
• Lead the build of dashboards, experimentation frameworks, and predictive models that operationalize insights
• Champion and test-and-learn mindset across all monetization and growth functions

Benefits

• Healthcare
• Parental planning
• Mental health benefits
• Annual performance bonus
• A 401(k) plan and match
• Responsible time off
• Monthly wellness and technology allowances
• Face-to-Face Connections : We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Teams meet as often as needed and all of MyFitnessPal gathers annually
• Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy with our Responsible Time Off benefit
• Give Back: Use your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service
• Mentorship Program: Take control of your career through our mentorship program where, if you’d like, you will be matched with a teammate who can help you scale your skills and propel your growth
• Family-Friendly Support : Embrace the journey with confidence and care. Enjoy our paid maternity and paternity leave, to provide time to balance family responsibilities with your career and take the time needed to strengthen family relationships. We understand the complexities of starting or expanding a family, which is why we provide best-in-class comprehensive assistance for fertility-related matters
• Wellness Comes First : Live Good Health is one of our core values. Receive a monthly Wellness Allowance, empowering you to focus on your physical and mental well-being by choosing from a range of wellness initiatives, including dedicated mental health days
• Celebrate Greatness: Your hard work deserves recognition! Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make
• Elevate Your Health & Fitness: Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights
• Unlock Your Potential: Access our virtual learning and development library, and participate in training opportunities to continuously grow and enhance your skills
• Championing Inclusion : Our dedicated DEI Committee actively fosters a diverse and inclusive workplace by setting actionable goals and evaluating progress across the organization
• Healthcare Matters: Your well-being is our priority. Take advantage of our competitive medical, dental, and vision benefits that cater to your holistic healthcare needs. Feel secure and supported on your wellness journey
• Secure Your Future: Benefit from our retirement savings program, giving you peace of mind for your financial goals. Reach them sooner with MyFitnessPal’s competitive employer match