Senior Manager, Lifecycle Marketing

Summary

Join Gopuff's Customer Growth team as a Sr. Manager of Lifecycle Marketing to lead and evolve the company's CRM channel strategy. You will be responsible for driving customer engagement and growth, managing budgets and product priorities, and collaborating with cross-functional teams. Success in this role is measured by customer and order growth while managing costs. The ideal candidate possesses strong leadership, communication, and technical skills, along with a proven track record of delivering business results in a fast-paced environment. This role requires experience leading CRM teams and developing effective lifecycle programs. Gopuff offers a competitive compensation package and comprehensive benefits.

Requirements

• 5+ years leading CRM teams in a fast-paced B2C company with progressive increase in responsibilities
• Proven experience developing and running highly effective lifecycle programs, and strategies
• Ability to communicate clearly, persuasively and with confidence
• In-depth channel knowledge in CRM channels (push / email / sms) and technologies with experience managing and justifying large investments
• Experience with web analytics and visualization tools to draw meaningful and actionable insights
• Strong leadership and communication strategy while driving consensus and articulating program recommendations and tradeoffs to senior executives
• Outcome-oriented leadership and ability to ask questions, articulate desired outcomes, and work collaboratively to create a path to achieve it; proven ability to bring simplicity and measurable results to complex situations
• Demonstrated technical acumen; ability to influence and debate solutions with technical team members, understand technology solutions and potential tradeoffs and represent technical concepts to non-technical stakeholders
• Ability to work independently; able to successfully operate in areas of uncertainty and ambiguity; self-starter and quick learner; calm and efficient under pressure
• Be versatile and be able to prioritize/handle multiple initiatives in a fast-paced environment with strict deadlines
• BA/BS in marketing, computer engineering, or business management

Responsibilities

• Lead strategic initiatives to hit targets, iterating on past successes and failures with quick turnarounds on adapted approaches to reach growth ambitions
• Benchmark against best-in-class experiences, identify unique opportunities, and removing friction along the customer journey
• Work closely with teams to implement an integrated CRM strategy and performance targets for all growth activities
• Build segmentation, user journey strategies, KPIs, and analysis to adapt to customer and business needs
• Influence cross-functional partners and Leadership/Executive team
• Define channel mix and cross-channel investment levels with a close eye on volume and reach, steering ROI, and user journey across channel touchpoints including email, push, sms, and on-app/site
• Paint a cohesive picture of how the various channels play together, with insights across all channels to share with other Sr. Leaders
• Communicate concisely and influence outcomes to translate into business results at all levels as well as technical systems to broader stakeholders to facilitate good business decisions for the business
• Set aggressive yet realistic and practical goals for the team with clear objectives regarding measurement, results, and accountability of actions
• Evaluate new technologies and make recommendations to pursue in future products
• Foster a culture of data-informed decision making

Preferred Qualifications

• MBA or Masters in related field
• Braze and Looker experience

Benefits

• Comprehensive medical, dental, and vision insurance
• Optional FSAs and HSA plans
• 401k
• Commuter benefits
• Supplemental employee, spouse and child life insurance
• Gopuff employee discount
• Career growth opportunities
• Internal rewards programs
• Annual performance appraisal and bonus
• Equity program