Varsity Tutors, a Nerdy Company is hiring a
Senior Manager, Member Experience & CRM

Summary

The job is for a Senior Manager, Member Experience & CRM at Nerdy, a leading online learning platform. The role involves shaping multi-channel CRM efforts to drive engagement, reduce churn, and increase reactivations across various member lifecycle stages. The candidate should have experience in lifecycle marketing, membership retention, and data analysis within a DTC membership business.

Requirements

• Experience working for a DTC subscription business
• Deep understanding of membership and membership retention
• 5+ years of experience in lifecycle marketing, membership retention, and data analysis within a DTC membership business
• Strong interpersonal skills with the ability to partner with senior & junior level business stakeholders
• Familiarity with design, creative, and web-UX processes & strategies
• Uses an analytical approach to decision-making
• Bachelor’s degree, preferably in Marketing or Communications
• Deep analytical mindset with the ability to story-tell with large and complex data sets
• Strong understanding of best practices across lifecycle email/SMS/push notifications in a subscription business and utilizing a wide-range of technologies to execute: ESP, CRM, CDP, CMS & BI
• Outstanding professional references

Responsibilities

• Increase user engagement and reduce member churn for both new and existing Members
• Develop and implement best-in-class strategies to increase member engagement, reduce member churn, and increase member reactivations
• Deep dive into data to develop quantitative and qualitative analyses into our various Member segments in an effort to better personalize our CRM campaigns
• Work closely with Sr. Director to forge a world-class CRM team focused on building cutting-edge engagement, retention and reactivation campaign strategies
• Build strong cross-functional relationships with our creative, design, retention, and acquisition teams to deliver a seamless end-user experience
• Use data to target segments + sub-segments of our members to build customer loyalty and grow customer lifetime value
• Ensure a low-effort customer journey by managing and optimizing our emails + SMS + landing pages + account management features

Benefits

• Total Compensation Package including Competitive Salary and Equity (Restricted Stock Units) in the company
• Healthcare Plans (Medical, Dental, Vision, Life)
• 401k Company Matching Plan
• Maternity, Paternal, and Adoption Leave
• Remote Position
• Flexible PTO
• Free Learning Membership for you and your household (1-1 tutoring hours, unlimited use of on-demand services, and access to our online classes)
• Unique opportunity to help transform how the world learns!