Senior Manager, Product Marketing

Summary

Join BenchPrep as a Sr Manager/Director of Product Marketing and build and scale the product marketing function. You will own the go-to-market strategy, lead cross-functional teams, develop compelling messaging, and drive revenue growth. This is a high-impact, autonomous individual contributor role requiring strong leadership skills and experience in B2B SaaS product marketing. You will work closely with Sales, Product, and Customer Success teams. BenchPrep offers a fast-paced, agile environment with opportunities for innovation and a competitive compensation and benefits package.

Requirements

• 6+ years of B2B SaaS product marketing experience
• Proven success in building and scaling product marketing functions, ideally in a fast-paced, high-growth environment
• Expertise in go-to-market execution, including product launches, adoption strategies, and revenue optimization
• Strong cross-functional leadership skills, with the ability to align teams across Product, Sales, and Customer Success
• Exceptional storytelling and messaging abilities, with experience creating compelling positioning and sales enablement content
• A data-driven mindset, with the ability to analyze performance and continuously refine marketing strategies
• Ability to operate autonomously, take initiative, and drive impact without heavy oversight
• Willingness to travel to industry conferences and events as required (approximately 3-5 per year)

Responsibilities

• Build and Scale the Product Marketing Function – Establish and optimize product marketing processes, ensuring alignment with Sales, Product, and Customer Success. Lay the groundwork for long-term growth, setting strategies that scale as we expand
• Own the Go-To-Market (GTM) Strategy & Execution – Develop and drive end-to-end GTM motions, from new product launches to feature adoption and revenue acceleration
• Be a Strategic Leader & Cross-Functional Influencer. Partner closely with senior leadership across Product, Sales, and Customer Success to align on strategic priorities and ensure product marketing efforts drive business outcomes.  Lead with influence rather than authority, guiding cross-functional teams toward shared goals and fostering a culture of collaboration and customer-centric decision-making
• Be the Cross-Functional Glue – Act as the strategic bridge between Product, Sales, and Customer Success, ensuring all teams are aligned and working toward shared goals
• Develop Positioning & Messaging – Create clear, differentiated product messaging that speaks to our audience’s needs and drives demand
• Drive Revenue Growth & Product Adoption – Partner with Customer Success to ensure customers fully adopt and maximize BenchPrep’s offerings, increasing wallet share and retention. Support Sales with messaging and enablement to drive new logo acquisition
• Lead Sales & Customer Enablement – Equip internal teams with compelling assets, training, and competitive intelligence to improve win rates and enhance customer experience
• Conduct Market & Competitive Research – Analyze the competitive landscape, market trends, and customer insights to influence product roadmap decisions and refine GTM strategies
• Establish Key Metrics & Drive Performance – Define and measure success for product marketing initiatives, tracking the impact on revenue, adoption, and market growth

Preferred Qualifications

EdTech experience

Benefits

• Medical insurance covering 80% of premiums for you and your dependents
• Dental, Vision, Short & Long Term Disability, Life Insurance and other Voluntary benefits
• 401(K) Safe Harbor Non-Elective 3% Contribution
• Flex PTO (our version of unlimited PTO), Wellness Days, Birthday PTO, Winter Break + a generous company holiday calendar
• Annual Learning Stipend of $1,200
• Parental Leave
• $500 towards workstation setup upon hire, and a monthly stipend for other expenses after that
• Free lunch in the Chicago office on T-Th
• Remote work