Senior Manager, Product Marketing

Summary

Join BlackSky, a real-time intelligence company, as a Senior Manager of Product Marketing. You will be responsible for understanding BlackSky's customers and their business objectives, communicating product value across various channels, and crafting compelling narratives to accelerate sales. This role involves market research, content creation (website content, blog posts, presentations, etc.), leading cross-functional teams for product launches, and developing go-to-market strategies. You will collaborate with sales, account management, and other teams to ensure brand consistency. The ideal candidate possesses extensive experience in product marketing, exceptional writing skills, and a deep understanding of the buyer's journey. While the ideal locations are Herndon, VA or Seattle, WA, remote work may be considered for certain states.

Requirements

• A minimum of eight years of experience in global product marketing in a hyper-growth startup, or a defense, technology, or SaaS company
• Proven experience developing product launch strategies and plans for international audiences
• Exceptional writing and editing skills, with experience doing so quickly and on tight deadlines
• An understanding of the buyer’s journey, with experience mapping content and tactics to buyer’s journey stages
• Demonstrated analytical and problem-solving skills, with the ability to prioritize and deconflict stakeholder feedback
• Outstanding communication skills with the capacity to explain and translate complex technology concepts into simple and intuitive narrative
• Detail-oriented with a focus on accuracy and completeness

Responsibilities

• Research the market, competition and ecosystem to inform BlackSky’s efforts and make key contributions to marketing and product strategy
• Craft world-class positioning and messaging frameworks, mapped to business goals
• Create high-quality content for various platforms, including public material like websites, blog posts and customer presentations, how-to guides, demos, white papers, and technical documentation
• Lead cross-functional teams in planning and execution for external product launches
• Develop and execute go-to-market strategies and campaigns to drive interest, engagement and ultimately build pipeline for new and existing products
• Become an expert on BlackSky’s capabilities and how to demonstrate their value for a variety of audiences
• Collaborate with cross-functional teams to ensure consistency and brand alignment across technical sales documentation
• Lead through influence to develop buy-in for the messaging internally while consistently assessing our positioning and being open to evolve the message
• Train the Sales team on messaging and pitching our products and capabilities with a value-led approach
• Stay updated on industry trends and product marketing best practices, to inform marketing and positioning strategies
• Other job-related duties as assigned

Preferred Qualifications

• Technical background or solid understanding of SaaS platforms or AI/ML
• Familiarity with the U.S. Government or defense and intelligence missions
• Experience creating multimedia content, including demo videos and other pieces in a publishable state

Benefits

• Medical, dental, vision, disability, group term life and AD&D, voluntary life and AD&D insurance BlackSky pays 100% of employee-only premiums for medical, dental and vision and contributes $100/month for out-of-pocket expenses!
• 15 days of PTO, 11 Company holidays, four Floating Holidays (pro-rated based on hire date), one day of paid volunteerism leave per year, parental leave and more
• 401(k) pre-tax and Roth deferral options with employer match
• Flexible Spending Accounts
• Employee Stock Purchase Program
• Employee Assistance and Travel Assistance Programs
• Employer matching donations
• Professional development
• Mac or PC? Your choice!
• Awesome swag