Blavity is hiring a
Senior Manager, Programmatic Sales

Summary

Blavity Inc. is seeking a Senior Manager, Programmatic Sales to expand the programmatic digital business of Blavity Media Group by growing revenue with existing clients and identifying new advertising prospects.

Requirements

• Bachelor’s degree
• 3-6 years in a Programmatic Ad Sales role
• Strong familiarity with programmatic auctions, bid dynamics, PMP deals, SSPs/DSPs, DMPs, and advertiser packaging needs
• Strong experience with Microsoft Excel and analyzing data sets to provide recommendations to clients and various internal teams
• Experience actively reviewing the performance of ad packages and leveraging performance insights to inform and improve future offerings
• Experience working with clients, agencies, DSPs, and trading desks

Responsibilities

• Manage and develop relationships with agencies, trading desks, DSPs, and advertisers who control programmatic budgets nationally
• Provide a high level of customer service to clients with effective communication, timely responses to requests, and proactive resolutions to potential issues
• Execute new/maintain existing Private Marketplace and Programmatic Guaranteed deals
• Work closely with the Direct Sales Team to capture programmatic revenue that has traditionally come from IOs
• Evangelize Blavity’s programmatic strategy both internally and externally through topline offerings and best practices, while being an expert on trends across the Ad Tech ecosystem
• Understand and distill the value proposition of Blavity’s audience data to internal and external stakeholders
• Use effective communication with sales teams to understand and anticipate customer needs
• Ensure that advertising solutions meet customer needs by setting internal and external expectations
• Meet and exceed quarterly programmatic revenue goals
• Work with the Integrated Marketing team to develop targeted programmatic sales collateral based on prospecting and market insights
• Refine future offerings by working with the Ad Operations Team to develop an understanding of Blavity’s ad stack, monetization capabilities, and best practices
• Analyze Google Ad Manager and SSP platform reporting to identify opportunities and apply learnings to prospecting strategies
• Research and maintain an in-depth knowledge of the programmatic advertising landscape and trends, including available ad technology tools and platforms

Preferred Qualifications

• Independent, entrepreneurial self-starter who is comfortable taking on a high level of responsibility
• High-energy, company-first, positive attitude; must be motivated to work hard in a fast-paced environment

Benefits

• This is a fully remote, U.S.- based role
• Occasional travel may be required
• Candidates must be authorized to work in the U.S
• Candidates must be available to work at least 50% in alignment with the Pacific Time Zone
• The annual salary range for this role is $115,000 - $125,000