Senior Manager, SEM

Summary

Join SeatGeek as a Senior Manager, SEM and lead the efforts to better coordinate all aspects of SEM operations, including planning and rollout of SEM campaigns and automation of key workflows. You will lead a continuous improvement program, devise the testing roadmap of our largest acquisition channels, and meaningfully impact company growth. Work with finance, product, and data science teams to plan and execute the SEM program and meet performance targets. Reporting to the VP of Growth, you will help allocate budget, prioritize team work, identify near-term opportunities, and partner with analytics and engineering to drive long-term growth initiatives. You will also scale wins and learnings, accelerate team collaboration, formulate a clear SEM program roadmap, and stay updated on new SEM and search usages. Finally, you will drive a culture of operational excellence and continuous improvement.

Requirements

• 7+ years of working experience, with at least 2+ years in SEM specifically
• 2+ years experience in people management
• Analytical or scientific background, comfortable self servicing your reports and analyzing data directly
• Adaptability: can adjust your ways of working as new tools & methods become available. The SEM team is in the middle of a complete revamp where ways of working are completely different than just a year ago
• Creative problem solving: you love tackling complex problems, breaking down into actionable parts and explaining clearly the implications and the solutions

Responsibilities

• Help allocate budget based on business goals and real-time data inputs, improving the channel predictability and reactivity, and making sure our SEM investment and efforts are aligned with each event category, from Professional Sports to Theater and Concerts
• Help teams (SEM, Engineering, Analytics, MOPs) prioritize their work in line with the business priorities , as informed by Growth leadership
• More granularly, identify and drive near-term opportunities in line with our business priorities and in response to new data/learnings - new audiences, new languages, underinvested event categories etc
• Partner with analytics and engineering to drive longer term initiatives that could unlock large growth (e.g. lifetime value bidding with predictive models…)
• Scale wins and learnings quickly by tightening the feedback loop between paid search strategy (account structure rebuild and bidding approach) and automation engineering
• Accelerate collaboration between teams (e.g., SEM team and R&D) by embedding myself within each team’s workflows and leading discussion in public channels
• Formulate a clear roadmap for the SEM program, with clear timelines as well as learning objectives for each team member
• Stay abreast of any new ways of using SEM or even new search usages (e.g. AI Max ; Open AI)
• Drive a culture of operational excellence and continuous improvement in the team and with SEM partners

Benefits

• Equity stake
• Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely
• A WFH stipend to support your home office setup
• Unlimited PTO
• Up to 16 weeks of fully-paid family leave
• 401(k) matching program
• Student loan support resources
• Health, vision, dental, and life insurance
• Up to $25k towards family building and reproductive health services
• Gender-affirming care support program
• $500 per year for wellness expenses
• Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical
• $120 per month to spend on tickets to live events
• Annual subscription to Spotify, Apple Music, or Amazon music