Senior Manager, Social Media

Summary

Join Hims & Hers Health, Inc. as a Senior Social Media Manager and manage the content strategy for the Hers social media channels. You will be responsible for content planning, creation, and community engagement across platforms like TikTok, Instagram, and Facebook. This remote role requires 5-7 years of experience in social media management and a relevant degree. You will collaborate with internal teams and external partners to drive social media growth and brand awareness. The position offers a competitive salary and benefits package, including unlimited PTO, comprehensive health benefits, and an employee stock purchase program. Hims & Hers values diversity and encourages applications from all qualified individuals.

Requirements

• 5-7 years of related experience in social media/community management
• Bachelor’s or Master’s degree in Journalism, Marketing, Communications, Public Relations, English, Media Studies, or a related field
• Experience building and sharing brand messaging
• Experience working with TikTok, Instagram, Facebook, Twitter, YouTube, Pinterest, etc. and an understanding of their analytics/insights, ideally at a brand or media company
• The ability to work independently on a project
• Strong project/time-management skills, and the ability to multitask between a mix of short-term and long-term projects, involving multiple teams
• Adaptable, quick learner with an eye for details and impeccable communication skills who can work seamlessly in a highly collaborative environment
• Equal parts analytical and creative; owning projects from conceptualization to analysis fueled by data-driven decisions with a desire to try whatever is new
• Strong work ethic, intellectual curiosity, and commitment to continuous improvement
• Last but not least: a sense of humor, patience, and a positive attitude

Responsibilities

• Manage the day-to-day messaging, monitoring, and moderation of assigned Hers social media channels
• Track the performance of social media campaigns, content, and overall health of the assigned social handles with regular reporting to the Director of Content and other marketing stakeholders
• Partner with dedicated Creative resources to build an engaging and dynamic social media presence across channels
• Work closely with the Art Director of Social Video to create scripts/content that will result in the growth of the Hims & Hers TikTok channels
• Partner with industry leaders and medical experts to create content for the Hims & Hers social channels
• Edit copy for the Hers and Hims social media channels, as assigned
• Drive strategy for Hims & Hers' expansion onto new and emerging social platforms
• Be the liaison for social channels internally and externally, with paid social teams and social media platforms
• Continuously update social content calendars and copy logs
• Partner with our Community Coordinators to help source UGC for the social feeds, as well as specific projects like advertisements, marketing materials, product launches, etc
• Work cross-functionally with multiple branches of the company (marketing, paid acquisition, communications, etc) to ensure that we are fulfilling their social needs
• Manage other social editors and contractors as needed
• Have a pulse on who our customers are and who they would most likely follow, trust, and buy from in the social space

Preferred Qualifications

• Experience shooting and editing video a major plus
• Experience creating illustrated graphics a major plus
• Passion for storytelling, listening to what the community has to say, and providing engaging experiences in the social space

Benefits

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• Employee discounts on hims & hers & Apostrophe online products
• 401k benefits with employer matching contribution
• Offsite team retreats