Senior Manager, Website and Demand Generation

Summary

Join EcoVadis as a Web Strategist to lead the evolution of their digital presence. Develop and implement a comprehensive web strategy aligned with marketing goals and business growth. Redesign and re-architect the website to drive leads and communicate the brand vision. Continuously optimize the website through A/B testing, UX research, and SEO strategies. Collaborate with various teams to manage web content, ensuring it's relevant and up-to-date. Monitor and analyze web performance using tools like Google Analytics. Build a strategy to support international markets and ensure website security and responsiveness. The role requires strong collaboration, problem-solving, and project management skills.

Requirements

• Bachelor’s degree in marketing, Business, Web Development, or a related field; Master’s degree (MBA or equivalent)
• 8+ years in digital/web marketing roles at top tier enterprise SaaS companies
• Experience with personalization and AI-driven web solutions
• Expertise in web strategy, content management systems (CMS), and user experience (UX)
• Proven success in leading SEO, and web analytics initiatives with internal teams and /or agencies
• Deep understanding of web development processes and digital marketing technologies
• Ability to balance strategic vision with hands-on execution
• Advanced knowledge of website analytics tools (e.g., Google Analytics, etc)
• Proficiency in CMS platforms (e.g., AEM, WordPress, Webflow)
• Strong understanding of digital marketing integrations including salesforce , Hubspot and Pardot
• Expertise in digital channels - SEM, LinkedIn, data attribution, and email marketing
• Exceptional problem-solving and project management skills
• Highly adaptable to changing priorities and technologies
• Proven track record in managing and collaborating with large cross-functional teams
• Ability to influence stakeholders and present to executive leadership

Responsibilities

• Develop and implement a comprehensive web strategy that aligns with our marketing goals and drives business growth, while creating a strong brand experience and user engagement that is focused on conversion rate optimization
• Redesign and re-architect the website to drive leads and clearly communicate our brand vision and solutions we offer
• Continuously optimize and conduct A/B testing to enhance website user experience, SEO, and lead generation improvements
• Conduct UX and customer research to inform web design and architecture
• Partner with brand, design, solutions marketing, field marketing and content marketing teams to oversee the creation, curation, and management of web content to ensure it is relevant and up-to-date
• Work closely with the SEO agency to execute SEO strategy, including keyword research, on-page optimization, and technical SEO enhancements
• Ideate and implement new AI and content personalization solutions designed to drive website engagement and improved MQL and MGO conversions
• Monitor, analyze, and report on web performance using tools such as Google Analytics, Hotjar and others to inform actionable insights and data-driven improvements
• Collaborate with UX/UI designers to ensure the website is user-friendly, visually appealing, and aligned with brand guidelines and best practices
• Build the strategy to support international markets that addresses unique content and translation requirements
• Work closely with other teams to ensure the website supports overall company initiatives and marketing campaigns
• Build campaign landing pages as needed
• Oversee the management and maintenance of web platforms, content management systems (CMS), and related tools to ensure the website is secure, responsive, and optimized for performance across all devices
• Partner with agencies or freelancers as needed

Preferred Qualifications

Certification in digital marketing or web development

Benefits

• Casual and very friendly work environment
• Opportunity to work in a truly international atmosphere
• GRSP and TFSA matching programs available
• Health, Wellness, and Dental Benefits
• Life Insurance, Critical Illness, Accidental death, long-term, and short-term disability insurance
• Flexi-time
• Home office allowance program
• Work from home & work from anywhere policy
• Employee referral bonus policy
• Paid employee volunteer day
• Access to E-learning platform
• Virtual and in-person team-building events