Senior Manager, Website and Demand Generation

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EcoVadis Logo

EcoVadis

πŸ“Remote - Canada

Summary

Join EcoVadis as a Web Strategist to lead the evolution of their digital presence. Develop and implement a comprehensive web strategy aligned with marketing goals and business growth. Redesign and re-architect the website to drive leads and communicate the brand vision. Continuously optimize the website through A/B testing, UX research, and SEO strategies. Collaborate with various teams to manage web content, ensuring it's relevant and up-to-date. Monitor and analyze web performance using tools like Google Analytics. Build a strategy to support international markets and ensure website security and responsiveness. The role requires strong collaboration, problem-solving, and project management skills.

Requirements

  • Bachelor’s degree in marketing, Business, Web Development, or a related field; Master’s degree (MBA or equivalent)
  • 8+ years in digital/web marketing roles at top tier enterprise SaaS companies
  • Experience with personalization and AI-driven web solutions
  • Expertise in web strategy, content management systems (CMS), and user experience (UX)
  • Proven success in leading SEO, and web analytics initiatives with internal teams and /or agencies
  • Deep understanding of web development processes and digital marketing technologies
  • Ability to balance strategic vision with hands-on execution
  • Advanced knowledge of website analytics tools (e.g., Google Analytics, etc)
  • Proficiency in CMS platforms (e.g., AEM, WordPress, Webflow)
  • Strong understanding of digital marketing integrations including salesforce , Hubspot and Pardot
  • Expertise in digital channels - SEM, LinkedIn, data attribution, and email marketing
  • Exceptional problem-solving and project management skills
  • Highly adaptable to changing priorities and technologies
  • Proven track record in managing and collaborating with large cross-functional teams
  • Ability to influence stakeholders and present to executive leadership

Responsibilities

  • Develop and implement a comprehensive web strategy that aligns with our marketing goals and drives business growth, while creating a strong brand experience and user engagement that is focused on conversion rate optimization
  • Redesign and re-architect the website to drive leads and clearly communicate our brand vision and solutions we offer
  • Continuously optimize and conduct A/B testing to enhance website user experience, SEO, and lead generation improvements
  • Conduct UX and customer research to inform web design and architecture
  • Partner with brand, design, solutions marketing, field marketing and content marketing teams to oversee the creation, curation, and management of web content to ensure it is relevant and up-to-date
  • Work closely with the SEO agency to execute SEO strategy, including keyword research, on-page optimization, and technical SEO enhancements
  • Ideate and implement new AI and content personalization solutions designed to drive website engagement and improved MQL and MGO conversions
  • Monitor, analyze, and report on web performance using tools such as Google Analytics, Hotjar and others to inform actionable insights and data-driven improvements
  • Collaborate with UX/UI designers to ensure the website is user-friendly, visually appealing, and aligned with brand guidelines and best practices
  • Build the strategy to support international markets that addresses unique content and translation requirements
  • Work closely with other teams to ensure the website supports overall company initiatives and marketing campaigns
  • Build campaign landing pages as needed
  • Oversee the management and maintenance of web platforms, content management systems (CMS), and related tools to ensure the website is secure, responsive, and optimized for performance across all devices
  • Partner with agencies or freelancers as needed

Preferred Qualifications

Certification in digital marketing or web development

Benefits

  • Casual and very friendly work environment
  • Opportunity to work in a truly international atmosphere
  • GRSP and TFSA matching programs available
  • Health, Wellness, and Dental Benefits
  • Life Insurance, Critical Illness, Accidental death, long-term, and short-term disability insurance
  • Flexi-time
  • Home office allowance program
  • Work from home & work from anywhere policy
  • Employee referral bonus policy
  • Paid employee volunteer day
  • Access to E-learning platform
  • Virtual and in-person team-building events
This job is filled or no longer available

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