Senior Marketing Manager, Paid Digital

Summary

Join Huntress, a fully remote cybersecurity company, as a Senior Marketing Manager, Paid Digital! You will be responsible for developing and executing B2B paid digital marketing campaigns, primarily focusing on paid search. Collaborate with cross-functional teams to optimize campaigns and drive demand generation. Manage a significant budget, analyze performance, and report on key metrics. This role requires extensive experience in paid search marketing within a SaaS environment, strong analytical skills, and a data-driven approach. Huntress offers a competitive salary, comprehensive benefits, and a supportive remote work environment.

Requirements

• 5+ years of experience in Paid Search at a SaaS-based company (B2B preferred)
• Hands-on expertise: proven success leading B2B campaigns through paid digital (paid search, paid social programmatic display, and other CPC initiatives), including budgeting, forecasting, testing & learning roadmaps, and measurement plans
• Experimental Mindset: Proven experience in running A/B tests, experimenting with new approaches, and iterating quickly to improve campaign performance among customers and other team members
• Demonstrated Effective Budget Management: leverage data-based decisions and deep in-channel analysis to ensure campaigns are cost-effective, allocating resources effectively across campaigns and channels to maximize ROI
• Ability to drive the right results by defining, aligning, and regularly refining goals and KPIs to achieve business objectives, emphasizing iterative improvement
• Data Analysis and Reporting: hands-on experience using business platforms (Tableau, Sigma, Sisense, etc) for data analysis, report preparation, and providing insights to measure the effectiveness of campaigns. Present results and insights to external stakeholders and internal partners
• Operational Excellence: inspire innovation, collaboration, and accountability cross-functionally

Responsibilities

• Paid Media Planning & Execution
• Deep focus on delivering top, middle, and bottom-of-funnel qualified leads to support revenue growth globally through paid digital channels
• Identify and deploy new target markets, customer segments, and emerging technology to capture new Huntress customers
• Own planning, analysis, and execution of paid digital campaign strategy for paid search (Google, Bing) with the potential to expand into paid social (LinkedIn, Reddit, Twitter)
• Collaborate cross-functionally with Product, Web, and Data teams to develop effective ad creatives, optimize landing pages, and conduct A/B tests to enhance conversion rates
• Support key initiatives to drive high-value actions such as trials, demos, webinar registrations, etc
• Budget Management, Performance Analysis and Reporting
• Manage, evaluate, and optimize annual 6-7 figure paid digital budget, ensuring efficient and targeted allocation across all channels and campaigns
• Define and measure KPI performance weekly, quarterly, and annually to ensure ROI is maximized, programs are operationally efficient, and results are shared with the team
• Utilize analytics tools and resources to assess campaign performance, identify areas for improvement, and provide actionable insights to stakeholders
• Regularly measure Huntress’ digital health and key metrics, establishing goals and benchmarks to highlight gaps and areas for improvement
• Testing, Optimization, and Demand Generation
• Deep experimentation experience and mindset with a proven track record of executing A/B tests
• Stay up-to-date with industry trends and emerging technologies, then quickly implement tools and techniques to test, learn, optimize, and drive measurable conversion rate increases

Preferred Qualifications

• Experience in B2B paid marketing within the Cyber Security vertical
• Understanding of technical website and SEO needs (sitemap, tags, metas, etc.)
• Experience measuring, analyzing, and optimizing website performance

Benefits

• 100% remote work environment - since our founding in 2015
• Generous paid time off policy, including vacation, sick time, and paid holidays
• 12 weeks of paid parental leave
• Highly competitive and comprehensive medical, dental, and vision benefits plans
• 401(k) with a 5% contribution regardless of employee contribution
• Life and Disability insurance plans
• Stock options for all full-time employees
• One-time $500 stipend to build/upgrade home office
• Annual allowance for education and professional development assistance
• USD $75/month digital reimbursement
• Access to the BetterUp platform for coaching, personal, and professional growth