Senior Digital Marketing Manager

Summary

Join Axonify as a Senior Digital Marketing Manager and lead the execution and optimization of digital marketing efforts to drive lead generation, conversion, and revenue growth. You will develop and implement B2B digital marketing strategies across multiple channels, including paid search, display advertising, and lead nurturing. This role requires expertise in SEM, SEO, landing page optimization, and email marketing, along with proficiency in marketing automation platforms and Salesforce. You will collaborate with cross-functional teams, analyze campaign performance, and continuously improve processes. Axonify offers a hybrid-flexible work environment, allowing you to choose between working from home or the office in Waterloo or Toronto, with "Work from Work Wednesdays". The company culture emphasizes collaboration, innovation, and employee well-being.

Requirements

• 5+ years of digital marketing experience with a focus on B2B environments
• Experience executing campaigns across multiple channels and platforms, including paid search, display, retargeting, account-based marketing, and lead nurturing
• Expertise in SEM, especially with Google Ads and LinkedIn Ads
• Experience with landing page creation, optimization, and performance tracking
• Proficient with marketing automation platforms, such as Marketo, as well as Salesforce
• Excellent project management and organizational abilities to manage multiple campaigns and initiatives simultaneously
• High attention to detail to ensure quality and compliance across all digital marketing assets
• Ability to collaborate with content, design, and program teams to produce cohesive and high-impact digital marketing campaigns

Responsibilities

• Develop, execute, and optimize digital marketing campaigns across channels such as Google Ads and LinkedIn Ads to drive B2B lead generation and engagement
• Manage the creation and optimization of landing pages to increase conversion rates, using A/B testing and other performance improvement techniques
• Collaborate with the Content and Design teams to create compelling ad copy and visuals
• Monitor campaign performance, analyze key metrics, and prepare reports to provide actionable insights for continuous improvement
• Continuously improve ad campaign execution and optimization processes to enhance efficiency and effectiveness
• Work with the marketing automation platform to develop and implement lead nurturing workflows and segmentation strategies
• Use Salesforce to track lead progress through the sales funnel and refine marketing strategies based on data insights
• Apply SEO best practices to enhance the visibility and performance of digital content
• Stay up-to-date with digital marketing trends and best practices, especially those relevant to B2B audiences
• Support the overall Revenue team in strategic initiatives and ad hoc projects

Benefits

• An impactful product that gives back to the communities and frontline workers that support our everyday lives
• People with great attitudes that lead to great results through our values: Empathetic, Bold, Innovative and Empowering
• A diverse team that celebrates unique perspectives and experiences that add richness to our culture
• Leaders that trust deeply who leverage our skills, adapt to us as individuals and encourage us to be our best selves
• Hybrid-flexible work environment