Senior Marketing Manager, Usage Automation

Summary

Join HubSpot's Customer Adoption & Usage Team as a Senior Marketing Manager, Usage Automation to build and scale customer experience through marketing automation. You will leverage AI and data science to empower customers with insights and resources for maximizing HubSpot's value. Responsibilities include owning program elements from strategy to reporting, designing communications, using AI to enhance communications, experimenting for optimization, collaborating with stakeholders, and driving both strategy and execution. The ideal candidate possesses extensive experience with AI prompting tools, collaboration with technical teams, a passion for customer experience, analytical skills, and an experimental mindset. HubSpot offers a competitive salary, benefits, and a flexible work environment.

Requirements

• Thorough hands-on prompting experience with Claude, ChatGPT and Gemini
• Demonstrated experience collaborating with technical cross-functional teams such as Product, Engineering, or Data Science
• Have a strong passion for customer experience. You find yourself being the voice of the customer in cross-departmental projects
• Are excited by solving tough problems no one else has solved
• Are self-starters, capable of driving projects forward independently
• Love working on high-impact, cross-departmental initiatives that require expert project and stakeholder management
• Are deeply analytical, with the ability to interpret reporting and translate it into strategy and action
• Have an experimental mindset, with experience running marketing campaigns from conception to execution and reporting
• Have the ability to be hands on, with a comfort in driving both strategy and day-to-day execution

Responsibilities

• Own every element of your program from top to bottom -- from strategy to defining metrics, and execution to reporting -- and be an internal thought leader on what your audiences need to be successful
• Design, write and build emails and other communications, including the positioning, segmentation and basic operations
• Use AI and data science to push our communications to the next level. That could mean expanding into new channels (e.g. in-app, push notifications), focusing on new cohorts for personalization (e.g. HubSpot account admins) or introducing a brand new strategy
• Experiment to optimize and iterate on your work, improving the value customers get from HubSpot at every step of their journey
• Collaborate with stakeholders to expand your program and create a consistent customer experience across channels. You’ll align across almost every team and level of the organization, especially other Marketing teams, Customer Success, Ops, and Product

Benefits

• Cash compensation range: 92000-138000 USD Annually
• The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles
• In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs)
• Some roles may also be eligible for overtime pay
• At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers