Remote Senior Marketing Operations Analyst

Summary

Join Artera's Revenue Operations team as a Senior Marketing Operations Analyst and contribute to analyzing and optimizing marketing tools, technology integrations, processes, systems, data, and insights.

Requirements

• 3-6 years of relevant experience
• Experience working in SaaS
• Proven experience building and maintaining a multi-touch marketing attribution model
• Expert in Salesforce Administration
• Strong data storytelling abilities, and skilled at data visualization
• Demonstrated ability for finding insights in a modern marketing environment
• Deeply collaborative, curious, and entrepreneurial with the ability to establish processes from scratch, gain buy-in from cross-functional teams, and drive processes forward

Responsibilities

• Analyze marketing data to provide actionable insights and recommendations
• Create and maintain dashboards to track performance metrics
• Develop tools to monitor campaign performance and report on the effectiveness of marketing initiatives, including ongoing programming and campaign-based reporting
• Build a marketing attribution model showing multi-touch marketing efforts and channel performance analysis
• Evaluate and implement an account-based attribution model that shows the whole GTM motion across sales and marketing channels
• Refine and optimize the existing tech stack for tracking marketing performance, working with Salesforce, Pardot, 6sense, and UserGems
• Implement and maintain lead scoring, nurturing, and segmentation processes
• Ensure data integrity and integration between GTM systems
• As part of the marketing attribution model, include real-time recommendations for optimization of marketing channels and campaign improvements to enhance marketing effectiveness
• Develop and document standard operating procedures (SOPs) for marketing operations
• Provide support and training to team members on marketing tools and processes
• Develop creative technical solutions and share knowledge with teammates
• Ensure compliance with data privacy regulations and industry best practices

Benefits

• Full health benefits (medical, dental, and vision)
• Flexible spending accounts
• Company paid life insurance
• Company paid short-term & long-term disability
• Company equity
• Voluntary benefits
• 401(k)