Senior Marketing Operations Manager

Summary

Join Calendly's Operations team as a Senior Marketing Operations Manager and become the backbone of go-to-market success. You will own the Braze and Pendo ecosystems, partner with Lifecycle Marketing, and improve cross-platform marketing performance. A typical day involves managing Braze, leading cross-functional projects, building in-app messaging via Pendo, managing vendor relationships, improving data quality, implementing best practices, and defining segmentation strategies. This role requires 6-9+ years of experience in Marketing Operations with deep Braze and lifecycle automation experience. You'll need proven ownership of marketing automation platforms, strategic partnership experience, a strong understanding of data architecture, and experience managing external consultants. Calendly offers a competitive salary, quarterly bonuses, equity awards, and benefits.

Requirements

• 6–9+ years of hands-on experience in Marketing Operations, with deep Braze and lifecycle automation experience
• Proven ownership of marketing automation platforms (Braze required; Pendo a plus), including admin-level configuration, governance, and optimization
• Strategic experience partnering with Lifecycle or Growth Marketing teams to drive audience targeting, personalization, and campaign success
• Strong understanding of data architecture and integrations across customer data platforms and marketing systems
• Experience managing external consultants and internal cross-functional project timelines
• Analytical and detail-oriented, with the ability to translate marketing goals into scalable tech workflows
• Authorized to work lawfully in the United States of America as Calendly does not engage in immigration sponsorship at this time

Responsibilities

• Act as the primary owner and administrator of Braze, managing both strategic architecture and day-to-day campaign execution
• Lead cross-functional projects that support lifecycle marketing initiatives, including experimentation frameworks and performance tracking
• Build and govern in-app messaging experiences via Pendo, collaborating closely with Product and Lifecycle teams
• Manage vendor relationships and external consultants to ensure timely, high-quality delivery of builds across systems
• Identify opportunities to improve data quality and drive new data integrations between Braze, Marketo, Salesforce, and the broader GTM tech stack
• Implement best practices, governance models, and documentation to scale marketing automation efficiently
• Partner with stakeholders to define segmentation strategies, personalization logic, and channel mix across the customer journey

Benefits

• Quarterly Corporate Bonus program (or Sales incentive)
• Equity awards
• Competitive benefits