Guideline is hiring a
Senior Marketing Operations Manager, Remote - United States

Summary

The job description is for a Senior Marketing Operations Manager at Guideline. The role involves leading marketing operations strategy and execution, owning reporting, being a subject matter expert on marketing analytics tools, conducting thorough analysis of marketing campaigns, collaborating with cross-functional teams, implementing marketing technology solutions, identifying operational inefficiencies, and staying up-to-date with industry trends.

Requirements

• 8+ years of Marketing Analytics / Marketing Operations or related experience
• Proven experience in owning and managing an enterprise-level marketing automation platform
• Strong proficiency with data visualization tools such as: Looker (preferred) Tableau, Data Studio
• Experience building, maintaining, and optimizing Marketing-related reporting and performance scorecards
• Strong knowledge of go-to-market applications (i.e. Outreach/SalesLoft, Pendo, Optimizely and CMS - such as strapi.io)
• Proactive attitude towards problem-solving and a passion for continuous learning
• Strong communication skills
• Exceptional collaboration and teamwork skills

Responsibilities

• Lead the marketing operations strategy and execution
• Identify and track key performance indicators (KPIs) relevant to marketing initiatives
• Own reporting by leveraging data visualization tools like Looker
• Be the subject matter expert on marketing analytics tools and platforms
• Conduct thorough analysis of marketing campaigns to identify areas of improvement
• Collaborate with cross-functional teams, including Marketing, Sales, and Strategic Partnerships
• Implement marketing technology solutions and tools to enhance efficiency and productivity
• Identify operational inefficiencies, propose process improvements, and implement marketing automation and optimization strategies
• Conduct regular audits and quality checks to ensure data accuracy
• Stay up-to-date with industry trends and advancements in marketing analytics

Benefits

• Flexible vacation policy
• Company equity
• 401(k) with matching contributions
• 100% paid employee insurance coverage
• Annual learning and development stipend
• Parental leave
• Sabbatical after 5 years of employment