Guideline is hiring a
Senior Marketing Operations Manager, Remote - United States
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Senior Marketing Operations Manager closed
🏢 Guideline
💵 $144k-$166k
📍United States
Summary
The job description is for a Senior Marketing Operations Manager at Guideline. The role involves leading marketing operations strategy and execution, owning reporting, being a subject matter expert on marketing analytics tools, conducting thorough analysis of marketing campaigns, collaborating with cross-functional teams, implementing marketing technology solutions, identifying operational inefficiencies, and staying up-to-date with industry trends.
Requirements
- 8+ years of Marketing Analytics / Marketing Operations or related experience
- Proven experience in owning and managing an enterprise-level marketing automation platform
- Strong proficiency with data visualization tools such as: Looker (preferred) Tableau, Data Studio
- Experience building, maintaining, and optimizing Marketing-related reporting and performance scorecards
- Strong knowledge of go-to-market applications (i.e. Outreach/SalesLoft, Pendo, Optimizely and CMS - such as strapi.io)
- Proactive attitude towards problem-solving and a passion for continuous learning
- Strong communication skills
- Exceptional collaboration and teamwork skills
Responsibilities
- Lead the marketing operations strategy and execution
- Identify and track key performance indicators (KPIs) relevant to marketing initiatives
- Own reporting by leveraging data visualization tools like Looker
- Be the subject matter expert on marketing analytics tools and platforms
- Conduct thorough analysis of marketing campaigns to identify areas of improvement
- Collaborate with cross-functional teams, including Marketing, Sales, and Strategic Partnerships
- Implement marketing technology solutions and tools to enhance efficiency and productivity
- Identify operational inefficiencies, propose process improvements, and implement marketing automation and optimization strategies
- Conduct regular audits and quality checks to ensure data accuracy
- Stay up-to-date with industry trends and advancements in marketing analytics
Benefits
- Flexible vacation policy
- Company equity
- 401(k) with matching contributions
- 100% paid employee insurance coverage
- Annual learning and development stipend
- Parental leave
- Sabbatical after 5 years of employment
This job is filled or no longer available
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