Senior Marketing Operations Specialist

Summary

Join Amplitude, a leading digital analytics platform, as a Sr. Marketing Operations Specialist. This role involves advising, managing, and executing marketing programs, including email campaigns, digital content, webinars/events, and nurtures. The ideal candidate will have experience with Marketo and Salesforce, be detail-oriented, and possess a growth mindset.

Requirements

• 2+ years working with Marketo; strong understanding of programs, Smart Lists, emails, landing pages, reporting, admin controls, and more
• 2+ years working with Salesforce; strong understanding of leads, contacts, campaigns, and reporting
• Ability to work with basic HTML/CSS
• Understands relational database, strong analytical and data-driven focus
• Detail-oriented perfectionist mindset is critical

Responsibilities

• Strategically partner with internal stakeholders as the marketing operations subject matter expert, providing key guidance and insights to improve program performance
• Manage and execute the end-to-end process of Marketo email creation, localization, execution, and reporting; including but not limited to working with business stakeholders, creating lists, creating/updating emails, QA of emails and landing pages, creating simple and complex workflows (including A/B testing), ensuring accurate attribution/tracking, and delivering systematic reporting
• Manage the end-to-end execution of marketing programs and tactics, including events, webinars, and tradeshows
• Assist with the management of lead routing, lead nurturing, lead scoring, and ideal customer lifecycles
• Assist with marketing tech stack management, be the subject matter expert for various technologies
• Execute on daily assigned tasks, according to best practices and SLA’s

Benefits

• Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
• Flexible time off, paid holidays, and more
• Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
• Excellent Parental benefits including: 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
• Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)