Senior Mobile Marketing Manager

Summary

Join Airbnb's HotelTonight team as a Senior Marketing Manager, Hotels and play a key role in developing and managing mobile CPI and CPA partnerships to drive customer growth. You will lead the strategy, development, analysis, and execution of pay-for-performance marketing programs. Collaborate with cross-functional teams (Product, Data Science, Supply, Creative) to create impactful partnerships. The ideal candidate possesses strong affiliate marketing and management experience, project management skills, and excellent analytical abilities. This US-remote eligible position requires 10+ years of relevant B2C experience and strong marketing analytics skills. The role offers a competitive salary, bonus, equity, benefits, and employee travel credits.

Requirements

• 10+ years of relevant work experience at a large B2C company, with preference in the consumer internet space of travel, technology, or lifestyle
• Significant experience working closely with product, digital marketing, and data analytics functions
• Experience with global affiliate campaigns that deliver massive scale and ROI
• Excellent marketing analytics skills, demonstrated ability to extract actionable insights from marketing data and natural curiosity to ask relevant questions
• Proven leadership capabilities, experience working with diverse cross functional teams and managing workflows involving numerous parties
• Appetite for a fast-paced, collaborative environment and desire to constantly reassess and make the work better
• Excellent written and oral communication, sharp analytical skills, attention to detail, and ability to simplify is key

Responsibilities

• Drive outsized growth for Apple and Google App Store Marketing and App Store Optimization channels
• Own end-to-end digital acquisition campaign performance, from strategy development to capturing business requirements, to planning, delivery, execution and reporting on performance metrics (Cost Per Acquisition, Cost Per Install, etc)
• Identify partnership opportunities that can meet efficiency and scale requirements, create business proposals and collaborate with cross functional teams across finance, legal and marketing to assess opportunities
• Partner with Engineering to implement new partnerships and support ongoing ones
• Analyze campaign performance and identify optimization opportunities
• Partner with Finance to forecast campaign performance across quarters

Preferred Qualifications

Experience with App Store Marketing, App Store Optimization preferred

Benefits

• Bonus
• Equity
• Benefits
• Employee Travel Credits