Senior Manager, Product Marketing

Summary

Join Sauce Labs as a Senior Manager, Product Marketing and play a pivotal role in shaping the marketing strategy and positioning of our products. Lead a team of Product Marketing Managers, providing guidance and mentorship. Develop and execute product marketing strategies, drive go-to-market initiatives, and collaborate cross-functionally. Conduct market research, oversee content creation, and work closely with sales teams. Monitor product performance metrics and provide regular reports. This role requires a Bachelor's degree in Marketing or a related field (MBA preferred), 5 years of experience in product marketing and team leadership, strong analytical and communication skills, and proven ability to collaborate cross-functionally. Sauce Labs offers a hybrid workplace and competitive benefits.

Requirements

• Bachelor's degree in Marketing, Business, or related field (MBA preferred)
• 5 years of experience in product marketing, with a track record of success
• 5 years of experience in team leadership or management roles
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Proven ability to collaborate and influence cross-functional teams

Responsibilities

• Lead, mentor, and inspire a team of Product Marketing Managers
• Provide guidance on individual career development and set team goals
• Foster a collaborative and innovative team culture
• Develop a deep understanding of our products, target audience, and market trends
• Work with the team to define product positioning, messaging, and value propositions
• Collaborate with Product Managers to influence product roadmaps based on market insights
• Lead the development of go-to-market plans for product launches and updates
• Coordinate cross-functional efforts with Sales, Marketing, and other teams to ensure successful product launches
• Drive product adoption through effective messaging and positioning
• Conduct market research to identify customer needs, competitive landscape, and industry trends
• Use data-driven insights to make recommendations for product improvements
• Oversee the creation of marketing collateral, including product datasheets, case studies, and whitepapers
• Ensure consistency in messaging across all marketing materials
• Work closely with Sales teams to provide them with the tools and knowledge needed to sell our products effectively
• Develop sales training materials and support product training sessions
• Monitor and analyze product performance metrics
• Provide regular reports on the success of marketing campaigns and product initiatives

Preferred Qualifications

• Software Developer, SDLC knowledge is a plus
• Good ROI-tracking skills, able to prove what is –or isn’t—working
• Must be a strong writer and public speaker, comfortable in front of large, senior groups
• Demonstrated ability to collaborate cross-functionally and build relationships with stakeholders at various levels
• Proven record of building strong PMM practice and processes
• Passion for technology and the software industry and detailed understanding

Benefits

• Health coverage (medical, dental, and vision)
• Disability and life insurance
• Parental leave benefits
• Flexible time off
• Professional development
• A 401(k) retirement plan with match