Senior Product Marketing Manager

Summary

Join Enable, a leading rebate and pricing management platform, as a Senior Product Marketing Manager to develop and execute go-to-market strategies for our price management and execution engine. You will conduct market research, collaborate with cross-functional teams, and lead customer interviews to gather insights. This role requires expertise in B2B pricing strategies, competitive analysis, and data-driven decision-making. You will manage product launches, track KPIs, and present strategic recommendations to senior leadership. Enable offers a dynamic and growing environment with opportunities for professional development and a comprehensive benefits package.

Requirements

• Strategic Product Marketing Expertise: Proven ability to develop and execute go-to-market strategies for B2B pricing solutions, including positioning, messaging, and differentiation
• Market and Competitive Analysis: Deep understanding of the pricing solutions landscape, including competitive dynamics, market trends, and customer needs
• Customer-Centric Approach: Skilled at conducting voice-of-customer interviews, gathering insights, and integrating feedback into product and marketing strategies
• Leadership and Cross-Functional Collaboration: Demonstrated experience leading initiatives and aligning product, sales, customer success, and marketing teams to achieve common goals
• Data-Driven Decision Making: Proficient in using metrics and KPIs to evaluate the success of marketing strategies and adjust approaches as needed
• Effective Communication: Strong verbal and written skills to craft clear, compelling narratives and present insights to senior leadership and key stakeholders
• Project and Launch Management: Capable of managing the full lifecycle of product launches, from planning and execution to performance tracking and optimization
• Roadmap Influence: Ability to advocate for customer needs and market insights within the product development process, shaping roadmap priorities
• Content Creation and Storytelling: Skilled at developing customer-facing assets, such as presentations, case studies, and product sheets, to effectively communicate the value of pricing solutions
• Adaptability and Problem-Solving: Comfortable working in a dynamic environment, proactively addressing challenges, and continuously refining strategies based on market feedback
• Bachelor’s degree in Marketing, Business, Economics, or a related field
• 5+ years of experience in product marketing, preferably within B2B SaaS, pricing software solutions, or commercial optimization platforms
• Demonstrated experience leading go-to-market strategies and product launches for complex software products
• Proven ability to work autonomously in a distributed, remote environment, demonstrating self-motivation and effective time management
• Hands-on experience with product marketing technologies (e.g., Salesforce, HubSpot, Marketo) and familiarity with pricing solutions, ERPs, and CRMs
• Strong background in competitive analysis, market research, and customer insights, with the ability to influence roadmap prioritization and product strategy
• Technical expertise to translate complex product details into clear, compelling messages for both internal and external audiences
• Excellent communication and collaboration skills, with experience working cross-functionally and presenting to senior leadership

Responsibilities

• Develop comprehensive go-to-market plans for Enable’s price management and execution engine product line, focusing on positioning, messaging, and differentiation
• Conduct competitive analysis and market research to understand the pricing solutions landscape, identifying gaps and opportunities to influence product strategy
• Collaborate with product, sales, and customer success teams to create compelling product narratives and enablement materials tailored to the Enable’s pricing solutions
• Drive strategies to engage key industry verticals and increase market penetration for pricing solutions
• Lead customer and prospect interviews to gather voice-of-customer insights related to pricing challenges and needs
• Own the end-to-end process for product launches and commercialization of pricing product lines, coordinating with cross-functional teams to ensure success
• Collaborate with product marketing peers to develop holistic messaging that supports the broader commercial optimization vision and GTM strategy for pricing
• Advocate for customer and market needs within the product development process, influencing roadmap prioritization based on insights from market research and customer feedback
• Track and analyze the effectiveness of go-to-market strategies through key performance indicators (KPIs), using insights to optimize future initiatives
• Present insights, updates, and strategic recommendations to senior leadership to ensure alignment on pricing strategy and roadmap priorities

Benefits

• Unlimited Paid Time Off: Flexible PTO policy based on trust, balancing personal time and business needs
• Wellness Benefit: Quarterly incentive dedicated to improving your health and well-being
• Comprehensive Insurance: Health and life coverage for you and your family
• Lucrative Bonus Plan: Enjoy a rewarding bonus structure subject to company or individual performance
• Equity Program: Benefit from our equity program with additional options tied to tenure and performance
• Career Growth: Explore new opportunities with our internal mobility program
• Learning & Development: Access a range of workshops and courses designed to boost your professional growth and take your career to new heights