Senior Paid Ads Specialist

Summary

Join Helium SEO as a Sr Paid Ads Specialist, working remotely or in-office, to strategize, implement, and optimize Google and Bing Ad campaigns for medium-to-enterprise clients. You will manage campaigns with ad spends ranging from $25k to $100k per month, developing growth strategies based on measurable KPIs. Responsibilities include performance monitoring, reporting, client consultation, and proactive keyword research and A/B testing. This role requires 5+ years of experience managing Google Ads campaigns with similar ad spend levels, excellent communication skills, and proficiency in Google Suite and analytics tools. Helium offers a competitive salary, medical/dental benefits, a Simple IRA with company match, unlimited PTO after 90 days, and a collaborative work environment. The position is hybrid, with in-office requirements depending on commute distance.

Requirements

• 5+ years of experience building and managing Google Ads campaigns for multiple client accounts with spends $25-$100k+/mo each
• Excellent customer facing communication skills
• Strong understanding of the Google Ads platform and best practices for paid ads
• Proficient in Google Suite; such as Google Slides, Docs, and Sheets
• Experience with Google Tag Manager and Google Analytics
• Experience in conversion tracking and implementation
• Displays critical thinking and problem-solving skills
• Ability to seek answers and solutions with autonomy
• Deliver high-quality work with attention to detail
• Ability to work autonomously, with the support of your team, to manage the entire paid ads account from strategy, build-out, testing, and reporting
• Ability to analyze in-platform data, as well as third-party support tools, to provide actionable insights and recommendations
• Ability to think through complex problems, develop hypotheses, execute testing, and understand when enough data has been collected to make a determination
• Ability to multitask, highly organized, and able to prioritize projects effectively
• Ability to adapt to different client goals, team dynamics, and new processes

Responsibilities

• Build and manage Google & Bing search and display campaigns for clients ranging from $25k-100k/mo in ad spend
• Develop growth strategies for clients and execute them around measurable KPIs
• Monitor and analyze performance data and report results effectively to the team
• Create client-facing presentations, as needed, to report on strategy, testing, performance, and insights
• Consult with clients and discuss analytics and strategy
• Proactively perform keyword research, A/B Ad Copy testing, competitor analysis, test target audiences and bid strategies
• Participate in creative discussions around strategies and tactics that drive results

Benefits

• Highly competitive base salary
• Medical and dental benefits
• Currently covers up to 90% of medical premiums for employees
• Simple IRA retirement program with company match
• Unlimited PTO after 90 days
• Fun and collaborative work environment