Senior Paid Facebook Media Buyer

Summary

Join HIP Creative Inc. as a Senior Paid Media Specialist and redefine digital advertising. You will leverage data-driven strategies to optimize campaigns, collaborate with cross-functional teams, and mentor junior team members. This role requires at least 5 years of experience in digital marketing, expertise in data analysis, and strong communication skills. You will be responsible for developing innovative strategies, optimizing campaign performance, and managing budgets. HIP Creative offers a competitive salary, comprehensive benefits including health, dental, vision, and life insurance, 401k matching, and unlimited PTO after one year. The position is remote with an 8-hour workday.

Requirements

• Minimum of 5 years of experience in digital marketing, focusing on campaign strategy development, optimization, and performance analysis
• Proven track record of successfully developing and implementing innovative digital marketing strategies that drive measurable results, preferably in a senior or leadership role
• Expertise in data analysis and insights, with proficiency in data analysis tools such as Facebook Ads Manager and other paid media platforms
• Strong creative skills with the ability to collaborate effectively with the creative team to develop compelling ad creatives and messaging
• Excellent communication and presentation skills, with the ability to effectively communicate complex ideas and insights to stakeholders and leadership
• Strategic mindset with the ability to think critically and problem-solve in a fast-paced, dynamic environment
• Strong project management skills with the ability to manage multiple campaigns simultaneously and meet tight deadlines
• Up-to-date knowledge of industry trends, emerging technologies, and best practices in digital marketing

Responsibilities

• Develop innovative digital marketing strategies that align with business objectives and resonate with the target audience
• Utilize data analysis tools to gather insights on campaign performance, consumer behavior, and market trends and leverage these insights to optimize campaign strategies
• Monitor campaign performance across various channels to maximize ROI and achieve key performance indicators (KPIs)
• Collaborate with the creative team to develop compelling ad creatives and messaging that effectively communicate brand messaging and resonate with the target audience
• Work closely with cross-functional teams, including marketing, design, and sales, to ensure alignment of digital marketing efforts with overall business goals
• Stay updated on industry trends, emerging technologies, and best practices in digital marketing, and proactively identify opportunities for innovation and improvement
• Prepare and present regular reports on campaign performance, including key metrics, insights, and recommendations for optimization, to stakeholders and leadership
• Manage digital marketing budgets effectively, ensuring efficient allocation of resources and adherence to budgetary constraints
• Build strong relationships with internal stakeholders, external partners, and digital marketing platforms to support campaign objectives and drive success
• Provide mentorship and guidance to junior members of the paid media team, fostering a culture of learning, growth, and excellence

Benefits

• 401(k) matching
• Dental Insurance
• Health Insurance
• Vision Insurance
• Life Insurance
• PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days and sick/ personal days)
• Remote position