Senior Paid Media Manager

Summary

Join HubSpot's expanding in-house paid media team as a Global Senior Marketing Manager. This independent contributor role focuses on planning, executing, and reporting on global brand paid media campaigns to boost awareness, engagement, and business growth. You will collaborate with another Senior Paid Media Manager, develop and launch campaigns across various platforms, manage budgets, and collaborate with analytics teams. The ideal candidate possesses extensive media planning and buying experience, hands-on experience with ad platforms, and strong analytical skills. This role requires proficiency in Excel/Google Sheets and the ability to manage multiple projects simultaneously. HubSpot offers a competitive compensation package, including base salary, commission, and bonus potential, as well as potential for RSUs and overtime pay.

Requirements

• Extensive experience media coordinating, planning, and buying experience
• Hands-on experience working with ad platforms (Facebook, YouTube, DSPs, and LinkedIn)
• Advertising management strategy experience as we continue to partner with Performance (i.e. Direct Response) Media to create integrated campaigns
• Working knowledge of ad ops and ad trafficking
• Comfort with ambiguity and being part of a growing team, as this is an independent contributor role
• Experience juggling multiple company-wide goals and working with multiple teams / clients simultaneously
• The ability to identify past successes and iterate, while also being comfortable ideating and implementing brand new ideas from scratch
• Proficiency in Excel and/or Google Sheets, including Vlookups, Sumifs, and pivot tables

Responsibilities

• Collaborate with one (1) other Senior Paid Media Manager to plan, secure, optimize, and report on all self-serve ad campaigns (i.e. paid social, programmatic display, OTT, audio, etc.) in support of our brand advertising efforts
• Develop and launch new campaigns across various ad platforms such as DV360, LinkedIn, OOH, and Audio
• Traffic creatives and implement 3rd party tagging within our ad server, Google Campaign Manager
• Conceptualize and execute paid advertising experiments for ad creative, audiences, landing pages, devices, placements, and more
• Partner with account teams at Facebook, Google, and Quan Outdoor Agency to brainstorm and implement experiments, and stay informed on each channel’s best practices
• Assist in budget management to ensure adherence to spend limits
• Collaborate with the analytics team to develop new reports & dashboards
• Research and stay ahead of emerging advertising trends within digital, audio, experiential, and other relevant channels

Benefits

• Base salary
• On-target commission for employees in eligible roles
• Annual bonus targets under HubSpot’s bonus plan for eligible roles
• HubSpot’s equity plan to receive restricted stock units (RSUs)
• Overtime pay