Senior Paid Media Manager

Summary

Join HubSpot Media's growing team as a Paid Advertising Manager to lead and expand our paid advertising efforts. You will plan, execute, and report on digital ad campaigns across various platforms, collaborating with internal and external teams. This role requires extensive experience in paid advertising, strong analytical skills, and the ability to manage budgets and optimize campaigns for maximum ROI. You will leverage data-informed decision-making to drive results and contribute innovative solutions. The ideal candidate is independent, proactive, and thrives in a collaborative environment. HubSpot offers a competitive compensation package and benefits.

Requirements

• 6+ years of direct response paid advertising experience
• Hands-on expertise with ad platforms (Facebook, Google, LinkedIn) for launching and optimizing campaigns
• Ability to navigate ambiguity and contribute to a growing team
• Advanced proficiency in Microsoft Excel (VBA not required) including VLOOKUPs, SUMIFS, and the ability to manipulate raw data for insights

Responsibilities

• Plan, execute, and report on all self-serve digital ad campaigns (e.g., paid social, paid search, influencer campaigns, etc.)
• Brainstorm and implement innovative experiments for ad creatives, audiences, landing pages, devices, new channels, and more
• Collaborate with account teams at platforms like Facebook and Google to stay updated on best practices and implement experiments
• Track and optimize campaign impact, profitability, and ROI across multiple regions
• Manage budgets and pacing to meet spending targets
• Assist in building new reports and dashboards
• Strategize and collaborate with design, copy, and video teams to develop campaign assets such as ads, landing pages, and promotional videos
• Stay current on advertising technology and experiment with new marketing channels like podcasts, review sites, and newsletters

Preferred Qualifications

• Background in paid advertising for media networks or publishers (even within non-media companies like HubSpot)
• Experience with subscription products, particularly SaaS

Benefits

• Cash compensation range: 88000-132000 USD Annually
• In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs)
• Some roles may also be eligible for overtime pay
• At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee, or work from the Office