Senior Performance Marketer

Summary

Join our team as a Senior Performance Marketing Specialist! This full-time, remote-friendly position offers the opportunity to manage high-profile Google Ads and Meta advertising campaigns in Greek and English. You will plan, execute, and analyze campaigns, collaborate with designers and developers, and leverage data-driven insights to achieve aggressive goals. As part of a Google Premier Partner agency, you'll work in a fast-paced environment, contributing to the success of clients from Greece and abroad. The ideal candidate possesses extensive experience in Google Ads and Meta Ads, along with strong analytical skills and a proven track record of success. This role requires a university degree and at least three years of experience managing complex Google Ads accounts.

Requirements

• University degree in relevant field (Business, Marketing, Mathematics, Economics)
• Minimum 3 years experience in managing complex Google Ads accounts (conversion oriented, e-commerce, awareness) on Google Search & Display Networks
• Minimum 3 years experience with Meta Ads (selecting and using Facebook/ Instagram advertising objectives, targeting audiences, utilizing audience insights, improving performance and delivery)
• Hands-on experience with Google Analytics 4 and especially with advanced features like custom reports, advanced segments, analytics remarketing etc
• Exposure to high profile accounts (media spend> €300K annually per account)
• Advanced knowledge of spreadsheet applications (Excel, Google Sheets)
• Familiarity with tracking and reporting tools (e.g. Looker Studio)
• Analytical mindset with ability to measure, test & refine
• Google Ads Certified (Search, Display, Mobile)

Responsibilities

• Plan, execute and analyze conversion, awareness & remarketing campaigns using Google Ads & Meta ads
• Communicate campaign progress and results to the client/stakeholder and manage their feedback
• Work with designers to optimize and test ad creative
• Monitor progress against KPIs (CPM, CTR, CPC, CPL, CPA) and propose all necessary actions in order to achieve goals
• Use Google Ads Editor to manage complex setups
• Analyze landing pages and propose UI/UX enhancements
• Liaise with web developers to ensure fixes are in place
• Use A/B split testing/tools and conversion optimization techniques
• Set up remarketing lists & conversion tracking
• Create predefined or custom reports depending on stakeholder needs
• Assist the sales team with new business pitches (high level strategy, projections, budget estimates, etc.)
• Stay up to date on the latest industry developments

Preferred Qualifications

• Experience with other social ad platforms such as LinkedIn, Twitter, TikTok & Pinterest
• Google Tag Manager knowledge
• Experience in Search Engine Optimization
• Basic knowledge of HTML / JS
• Basic design skills
• Experience with industry tools (Majestic, Moz, Ahrefs, SEMRush, Google Search Console, Crazy Egg)
• Facebook Blueprint Certification
• Agency experience
• Google Analytics Certified

Benefits

• Fully remote option
• Macbook
• Mobile data plan
• Performance bonus
• Training / attendance to industry events
• A gift and an extra day off on your birthday