Senior Performance Marketer

Summary

Join Sprinto, a leading information security compliance automation platform, as a Senior Performance Marketer. You will spearhead customer acquisition, brand visibility, and revenue growth through strategic paid marketing campaigns across various digital channels. This role demands executing, optimizing, and scaling paid media efforts, ensuring high ROI. You will leverage data analytics, collaborate with cross-functional teams, and stay abreast of industry trends. The position requires managing budgets, implementing remarketing strategies, and working with external agencies. Sprinto offers a remote-first policy, flexible hours, comprehensive medical insurance, accident cover, company-sponsored devices, and education reimbursement.

Requirements

• Require 3 to 5 years of performance marketing experience, preferably in SaaS domain
• Built, run and optimized B2B SaaS campaigns for a minimum monthly ad spend of USD 100K primarily for North America market
• Proven experience managing large-scale paid campaigns on Google, Meta, LinkedIn, and other paid media channels
• Expertise in campaign setup, bid management, audience targeting, and ad optimization
• Strong analytical skills with proficiency in tools like Google Analytics, Google Tag Manager, and marketing attribution models
• Experience with A/B testing, conversion rate optimization (CRO), and funnel optimization

Responsibilities

• Develop and execute performance-driven paid marketing strategies across Google Ads, LinkedIn, Facebook, and other relevant platforms
• Optimize campaigns for maximum efficiency, balancing cost per acquisition (CPA) and return on ad spend (ROAS)
• Leverage data analytics to track, measure, and report campaign performance, identifying opportunities for improvement
• Conduct A/B testing on ad creatives, landing pages, and targeting strategies
• Collaborate with the content, design, and sales teams to align messaging and optimize conversion funnels
• Stay updated on industry trends, competitor strategies, and new ad platform features to maintain a competitive edge
• Manage budgets effectively, ensuring optimal allocation of spend across channels
• Develop and implement remarketing and audience segmentation strategies for improved engagement and conversions
• Work closely with external agencies and partners to execute and scale campaigns effectively

Benefits

• Remote First Policy
• 5 Days Working With FLEXI Hours
• Group Medical Insurance (Parents,Spouse, Children)
• Group Accident Cover
• Company Sponsored Device
• Education Reimbursement Policy