Senior Performance Marketing Specialist

Summary

Join Lingraphica as a Sr. Performance Marketing Specialist and lead the execution, optimization, and reporting of paid media campaigns across digital channels. You will manage paid campaigns on various platforms, implement conversion tracking, develop and execute paid media strategies, monitor campaign performance, conduct A/B testing, collaborate with creative and analytics teams, and report on campaign insights. This role requires a Bachelor's degree or equivalent, 5-7 years of experience in digital advertising, and proven expertise in managing paid campaigns across multiple platforms. Strong analytical skills, proficiency in campaign analytics tools, and excellent communication skills are essential. The position offers a competitive salary, comprehensive benefits, and a commitment to fostering an inclusive and supportive workplace.

Requirements

• Bachelor’s Degree or equivalent combination of education and experience in Marketing, Digital Media
• 5-7 years of hands-on experience in digital advertising, with direct ownership of paid media campaigns
• Proven experience managing paid campaigns across Google, Bing, Meta, LinkedIn, and CTV platforms
• Strong working knowledge of tracking tools and methods: Google Tag Manager, UTM structures, Facebook Pixel, Google Ads conversion tracking, etc
• Experience building and managing retargeting audiences across platforms
• Excellent understanding of multi-channel attribution and how paid media fits into the broader customer journey
• Proficiency in campaign analytics tools (Google Analytics, Looker Studio, Excel, etc.)
• Strong attention to detail, organization, and communication skills

Responsibilities

• Own the day-to-day management of paid campaigns across Google Ads, Meta, LinkedIn, YouTube, programmatic display/retargeting, and CTV platforms (e.g., MNTN, Vibe)
• Implement and QA conversion tracking for all campaigns using tools such as Google Tag Manager (GTM), UTM parameters, conversion pixels, and first-party tracking solutions
• Develop and execute paid media and retargeting strategies aligned with cross-functional goals (CAC, ROAS, conversion rates, etc.)
• Monitor campaign performance daily and make real-time optimizations to improve ROAS, CTR, CPL, and conversion rates
• Conduct ongoing A/B testing of ad creative, copy, targeting, and landing pages to improve campaign performance
• Partner with creative teams to produce platform-specific ad assets, including static, video, and carousel ads
• Collaborate with analytics teams to ensure proper tracking, attribution, and reporting across all campaigns
• Regularly report on campaign insights and optimization recommendations to internal stakeholders
• Stay current on emerging platforms, algorithm changes, and paid media trends
• May be required to perform other duties as assigned

Preferred Qualifications

• Certifications in one or more of these areas strongly preferred: Google Analytics (GA4 Certified), Google Ads, Meta Blueprint, LinkedIn Marketing, or HubSpot
• Experience with healthcare, B2B, B2B2C and B2C, or regulated industries preferred
• Familiarity with data privacy and compliance (GDPR, HIPAA, etc.) in digital advertising

Benefits

• Paid Time Off (sick, personal, and vacation)
• Paid Company Holidays
• 401(k) Retirement Plan and Contribution
• Medical/Dental/Vision benefits with FSA, HSA, & Dependent care options
• Life & Short-Term Disability
• Voluntary benefits such as Critical Illness, Hospital Indemnity and AD&D insurance
• Stipends for health and wellness, home office setup and professional development
• Paid Family Leave
• Annual bonus program
• Annual merit increases
• Year-Round Flex Friday’s
• Discounts on travel, entertainment, home/pet/car insurance