Senior PR Manager

Summary

Join SmartAsset as a Senior PR Manager and lead the charge in elevating our brand within the B2B landscape of RIAs and wealth management firms. You will spearhead earned media strategies, build key relationships with reporters and industry professionals, and collaborate with internal teams to create compelling marketing materials. This role demands a creative and strategic mind capable of pushing traditional PR boundaries to capture positive attention and build trust. While a traditional PR background isn't mandatory, proven success in attracting positive attention from target audiences is essential. You will manage various PR initiatives, including social media campaigns, email outreach, and the development of an awards program. The ideal candidate is a data-driven individual who can effectively measure the impact of their work and optimize strategies accordingly.

Requirements

• 5-7 years of experience in a competitive public-facing role, including in PR, communications or wealth management
• Ability to write and create compelling content across a variety of mediums, including pitches, newsletter, press releases and product-related content
• Experience with personal finance, fintech, wealth management, financial advisory or other relevant subject matter
• The ability to articulate and address the pain points of various target audiences through their preferred channels of communication
• Team and project management experience; good delegation and prioritization skills
• Any unique successes in attracting positive attention from a specific target audience
• Ability to engage with target demographics and maximize exposure on LinkedIn; X
• Comfort interpreting and relaying data accurately to reporters (think: percentage versus point; median versus mean)
• Ability to establish appropriate KPIs to measure effectiveness of new efforts and allocate resources based on said data
• A thorough, thoughtful and curious researcher
• Familiarity with/comfort using LLMs and for various use cases
• Familiarity with SEO
• Basic video editing with tools like Canva
• Familiarity with email outreach and list-building software (e.g., Yesware, Cision)
• Prolonged periods of sitting at a desk and working on a computer
• Must be able to communicate via phone calls and/or video conferences (mainly for concierge and sales roles)

Responsibilities

• Promotion of company as a thought leader at the intersection of wealth management and marketing
• Plan and execute earned media strategies and outreach to generate relevant, high DA backlinks
• Build and maintain relationships with trade publication reporters, financial news reporters and RIA members
• Collaborate with Demand Generation and Sales team to create and promote collateral
• Build B2B email outreach lists; newsletter curation
• Plan and implement B2B LinkedIn campaigns to maximize exposure and brand recognition particularly in the RIA and wealth management space
• General online reputation management; help lead crisis communications if and when necessary
• Implement new branding elements for public ubiquity
• Build outbound B2B awards program
• Manage progress toward PR team KPIs
• Continuously seek to optimize workflows and look forward to identify new opportunities to build awareness and trust in the public eye

Preferred Qualifications

• Structure and improvements to email outreach campaigns
• Building owned-audience B2B lists for LI and email comprised of our target demos in the wealth management industry (currently just media lists)
• Building out an awards program (this is high-eyeballs opportunity and goes hand-in-hand with the owned audience list-building)
• Being able to quantify and optimize current email outreach campaigns
• LinkedIn strategy and implementation – what we do now is not effective

Benefits

• All roles at SmartAsset are currently and will remain remote - flexibility to work from anywhere in the Contiguous US
• Medical, Dental, Vision - multiple packages available based on your individualized needs
• Life/AD&D Insurance - basic coverage at 100% company paid, additional supplemental available
• Supplemental Short-term and Long-term Disability
• FSA: Medical and Dependent Care
• 401K
• Equity packages for each role
• Time Off: Vacation, Sick and Parental Leave
• EAP (Employee Assistance Program)
• Financial Literacy Mentoring Program
• Pet Insurance
• Home Office Stipend