Senior Product Advocate

Summary

Join Riverside Insights as a Senior Product Advocate for the Woodcock-Johnson V (WJV) and empower educators and clinicians. Inspire school psychologists and special educators to become passionate advocates for WJV by creating engaging content that highlights its unique features and addresses common concerns. Develop and deliver impactful content such as webinars, blogs, and videos, collaborating with marketing and training teams. Serve as an on-camera expert or lead author, coaching others to expand reach and track content performance using digital analytics. Work closely with marketing to promote assets and launch a micro-credentialing program for SPED professionals. This role requires a background in school psychology, special education, or education, along with deep understanding of CHC theory and cognitive assessments.

Requirements

• Background as a school psychologist, SPED administrator, or educator
• Deep understanding of CHC theory, cognitive assessments, and K–12 special education evaluation practices
• Experience sourcing and crafting practitioner insights and student impact stories
• Skilled storyteller with the ability to translate complex technical concepts into compelling, audience-tailored narratives across diverse formats (webinars, videos, articles, presentations, etc.)
• Experienced content creator and presenter, with a strong on-camera presence and the ability to coach others in person and online to amplify reach and impact
• Experience designing or delivering professional learning for educators/clinicians
• Understanding of adult learning principles and credentialing systems (e.g., CEUs, micro-credentials)
• Ability to develop learning objectives, content plans, and assessment criteria
• Skilled at collaborating with cross-functional teams (training, product, marketing) to build and launch training programs
• Comfortable owning revenue goals and aligning programs with business objectives
• Familiar with digital marketing strategies: SEO, email campaigns, social media promotion, webinars/events
• Data-driven approach to content iteration and improvement
• Proficient with digital analytics tools to track engagement, report results, optimize content
• Strategic mindset focused on increasing adoption and addressing friction points
• Skilled project manager—can handle complex, multi-stakeholder initiatives, and deliver high-quality output on tight timelines while thinking long-term

Responsibilities

• Identify and prioritize the most common misconceptions or objections among less-engaged users
• Source compelling practitioner stories and student success examples that showcase WJV’s value in high-stakes decisions
• Develop and deliver impactful content, including webinars, blogs, one-pagers, and videos in collaboration with Marketing and Training teams
• Serve as the on-camera expert or lead author when appropriate, and coach others to expand reach
• Track and optimize content performance using digital analytics across all materials
• Work closely with marketing to promote assets via email, social media, and live events targeting SPED leaders, school psychologists, and diagnosticians
• Launch the development of a micro-credentialing program for SPED professionals, including defining learning objectives, content requirements, and certification criteria

Benefits

• Medical, Dental, and Vision plans
• Company paid basic life and AD&D insurance
• Company paid short-term and long-term disability
• Supplemental life insurance options
• Company paid Employee Assistance Program (EAP)
• Retirement plan with discretionary company matching
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options
• Premium subscription to Calm for employee and dependents
• Company paid time off (PTO)
• 13 named holidays, 2 floating holidays, and 4 early-release half days
• Quarterly Focus Days
• Flexible work arrangements
• Work-from-home expense reimbursement
• Tuition Reimbursement Program
• Company orientation and 30/60/90 Day Onboarding