Senior Product Manager, Growth

Summary

Join Niche as a Senior Product Manager to own and optimize the user registration experience, driving both volume and value of sign-ups. You will be responsible for increasing total registrations and improving conversion rates through A/B testing and iterative improvements. This role involves working with designers and developers, leading agile development ceremonies, and collaborating with marketing and analytics teams. You will analyze key metrics, refine strategies, and inform broader business decisions. The position requires 5+ years of relevant experience in product management and proficiency in SQL, Snowflake, and GA4. Niche offers a competitive salary, comprehensive benefits, flexible work arrangements, and opportunities for professional growth.

Requirements

• Minimum 5+ years of relevant work experience as a product manager with a proven track record of optimizing existing products
• Deep experience with developing, executing, & testing different growth experiments that have a significant impact on acquisition, activation, retention, and/or referrals
• Obsessive around moving critical business metrics
• Proven track record taking a problem through the full product development lifecycle, including product discovery
• Ability to analyze user data and extract business requirements from multiple stakeholders and transform them into usable and elegant product specifications
• High proficiency in SQL, Snowflake and GA4
• Bachelor’s degree in a relevant field

Responsibilities

• Increase total registrations and improve conversion rates by testing and optimizing registration flows across all user acquisition channels
• Own a backlog of experiments, leveraging A/B testing, behavioral insights, and iterative improvements to enhance sign-up efficiency and downstream engagement
• Experiment with registration flows tied to key value propositions—such as our Direct Admission program and the college searcher mobile app—ensuring diverse, high-intent sign-ups that lead to greater engagement and retention
• Work hands-on with designers and developers, leading agile development ceremonies, prioritizing impactful initiatives, and ensuring continuous iteration
• Partner closely with Lifecycle Marketing and Product Analytics to deeply understand user behaviors, optimize onboarding experiences, and refine messaging to drive conversion
• Lead analysis and reporting efforts, tracking key metrics such as registration conversion rates, drop-off points, and post-sign-up engagement
• Use these insights to refine strategies, optimize messaging, and inform broader business decisions
• Learn about Niche by meeting with various team members to learn more about our company through our Onboarding meetings
• Work with members of the Product Management and Operations teams to begin to understand the current state of registration
• Attend product team meetings to begin to understand the workflow and build relationships across the product development organization
• Collaborate with product managers and peers in the product development organization to learn about our tools, workflow, and analytical process
• Shadow product management team members to learn more about how we collaborate with other areas of the business and how your role fits with external stakeholders and teams
• Full understanding of our student web and mobile experience, including registration flows across the platforms and how they translate to business value
• Assume the role of Product Owner on a product team; this includes identifying tests and optimizations that drive our business goals, communicating and gathering requirements from stakeholders, maintaining and prioritizing a product backlog, and running bi-weekly sprint planning meetings
• Begin to analyze key user and business metrics and monitor results of various releases
• Collaborate with members of the lifecycle marketing, sales, and product team to gain expertise in our work flows and end users and ensure work stays aligned to the product vision
• Begin to fully own a product backlog; this includes research and development of new features/initiatives and aligning to product and business strategic initiatives
• Responsible for analyzing and reporting on team metrics across the company; turn analysis into actionable next steps and enhancements
• Have an understanding of the tech stack and an ability to work and communicate effectively with developers on the team
• Work closely with lifecycle marketing to introduce new features and drive engagement
• You will have deep knowledge of all aspects of the products you manage and how they integrate with company strategy
• Use data-driven and user insights to inform overall product and business strategy
• Continue to develop long term strategy; expand the product offerings as the Niche evolves and expands

Preferred Qualifications

Web and mobile experience

Benefits

• Our national target base salary range is $117,440-$146,800, plus participation in our Annual Bonus and Stock Option Program
• Base compensation will be commensurate with experience and skills
• We are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combination suits you
• Full time, salaried position with competitive compensation in a fast-growing company
• Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage
• Flexible Paid Time Off Policy
• Stipend that allows you to build your work from home office in a style and function that suits your personal preferences
• Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
• Meaningful 401(k) with employer match