Remote Senior Product Marketing Manager
at Acquia

Summary

Join Acquia, a Great Place to Work-Certified company, as a Senior Product Marketing Manager and contribute to delivering product marketing strategy and execution for Acquia Marketing Cloud products. Develop go-to-market strategies, work with cross-functional teams, and track revenue success.

Requirements

• Background in marketing and/or customer data technology spaces
• Experience with a combination of key aspects of product marketing (e.g., evangelism, analyst relations, content creation, sales and partner enablement, etc.)
• Proven impact on core business KPIs
• Strong understanding of the customer data platforms (CDP) market
• Proven success working with cross functional teams for strategic company initiatives
• Strong communication skills, including written and speaking

Responsibilities

• Developing go-to-market (GTM) strategies for the Acquia CDP product line
• Collaborating with the Marketing Cloud Team on identifying market opportunity and target buyer personas
• Defining routes to market
• Developing GTM plans and messaging/positioning
• Validating the approach
• Working with a cross-functional team to implement the plan
• Tracking and monitoring the success of the plan and revenue for the product
• Working with the marketing team to develop thought leadership and demand generation content
• Preparing and delivering presentations as a CDP subject matter expert at live events and webinars
• Working with the sales enablement team to develop sales content and ensure the field sales team is equipped to sell
• Working with the product team to feed field and analyst input back into the roadmap
• Working with the AM/CSM teams to ensure product retention and growth within the customer base
• Working with the partner team to grow the Acquia CDP footprint with partners
• Work with pre-sales on an optimized demo strategy
• Assisting the field in individual deals and sales strategy
• Understanding the competitive landscape for a specific product category and how we position against a given set of competitors

Benefits

• Competitive healthcare coverage
• Wellness programs
• Take it when you need it time off
• Parental leave
• Recognition programs