Senior Product Marketing Manager

Summary

Join ActiveProspect as a Senior Product Marketing Manager to drive the growth of our industry-leading SaaS platform for consent-based marketing. You will play a key role in defining and owning this category, working closely with product development, sales, and marketing teams. Responsibilities include developing go-to-market strategies, crafting compelling messaging, enabling the sales team, and creating thought leadership content. You will leverage market intelligence to inform product roadmap decisions and measure the success of marketing initiatives. This position requires significant experience in product marketing within a SaaS environment, strong analytical and communication skills, and a customer-centric approach. ActiveProspect offers a collaborative remote-first work environment with various benefits and perks.

Requirements

• 7+ years experience in product marketing or business analytics in a SaaS environment with multiple products, preferably in the martech or adtech industry
• Bachelor’s degree in Marketing, Business, Communications, Data Analytics or a related field
• Proven track record of successful product launches and GTM campaigns
• Strong analytical skills and a data-driven approach to decision-making
• Excellent communication skills, both written and verbal
• Proficiency in creating sales enablement tools and marketing content
• Customer obsession. You obsess over the needs of the customer
• Outstanding problem solving skills and attention to detail; must be able to think creatively about issues to find a resolution
• Authorization to work in the U.S

Responsibilities

• Own the collection of market and customer data to enable the product team to drive value through our products. Conduct competitor analysis, read industry news, customer interviews, surveys, analysts, experts etc. to gather data and turn into actionable insights
• Lead product marketing strategy and execution, including developing personas; positioning, competitive differentiation, and pricing strategy
• Own message map for product offering. Create crisp value propositions that resonate with the target audience and drive go-to-market plans
• Understand and support our sales teams; train them on the problems we solve for our buyers and users; develop internal sales tools, presentations, and training materials to empower the sales team to communicate product value effectively. Develop external collateral and teach the sales team how and when to use it. Provide enablement content such as case studies to highlight value propositions
• Create thought leadership content for industry events while directing our content writers on key messaging points for whitepapers, blogs, presentations, webinars, and videos
• Work with the marketing team to define coherent marketing strategies and communication plans for each of our products. Develop and execute GTM strategies for new product launches, features, and updates
• Partner with Product Management to influence product roadmap decisions and ensure alignment with market needs
• Produce high-impact marketing content, including case studies, whitepapers, product videos, webinars, and blog posts
• Measure and analyze the success of product marketing initiatives, providing actionable insights for continuous improvement

Preferred Qualifications

• MBA is a plus
• Familiarity with consent-based marketing, lead generation, or marketing automation is highly desirable

Benefits

• Collaborative work environment with the freedom and opportunities of a startup culture
• A global, remote first company that encourages occasional team get togethers
• Life and work balance
• Flexible vacation time
• Retirement plan matching up to 3% of your salary
• Varied options for health, dental, vision, disability and life insurance