Senior Product Marketing Manager

Summary

Join ActivTrak as a Senior Product Marketing Manager and play a key role in shaping and executing the go-to-market strategy for our software solutions. You will be responsible for translating complex technical capabilities into compelling value propositions, bridging the gap between the product and customer-facing teams. This role demands strategic planning and execution of product launches, market analysis, and campaign generation. You will also focus on customer and market intelligence, sales and customer success enablement, and performance analysis and reporting. The position is remote within the US with minimal travel. ActivTrak is an equal opportunity employer.

Requirements

• 7+ years of product marketing experience, preferably in B2B SaaS
• Proven track record of successful product launches and go-to-market strategies
• Experience in developing and executing comprehensive marketing campaigns
• Strong background in sales enablement and customer success support
• Excellence in written and verbal communication
• Demonstrated ability to analyze data and derive actionable insights

Responsibilities

• Lead product launch strategies by conducting thorough market analysis, identifying target customer segments, and developing comprehensive positioning and messaging frameworks
• Generate ideas for campaigns and feature development based on customer needs and level of feature interest/impact and new feature capabilities
• Assist with the execution of marketing campaigns
• Own the competitive intelligence program, maintaining deep knowledge of market trends and competitor movements
• Develop a deep understanding of customer pain points and needs through: Regular review and analysis of prospect calls
• Conducting win/loss analysis interviews
• Direct customer interviews to understand product value perception
• Analyze and synthesize patterns in customer interactions to inform product positioning and marketing strategies
• Lead market research initiatives to identify emerging trends and opportunities
• Create and maintain comprehensive sales enablement materials including product training, battle cards, and competitive analysis
• Partner with sales and customer success teams to develop tools and resources that drive customer engagement and conversion
• Deliver training sessions to internal teams on new products, features, and competitive positioning
• Establish and track key performance metrics for product marketing initiatives
• Provide regular reports and insights to executive leadership on marketing effectiveness and market dynamics
• Make data-driven recommendations for optimizing marketing strategies and tactics

Preferred Qualifications

• Experience in workforce analytics, productivity software, or related industries
• Experience with product marketing in high-growth SaaS companies
• Understanding of workforce productivity trends and digital transformation

Benefits

• Position is remote within US
• Minimal travel
• Limited physical demands