Senior Product Marketing Manager

Summary

Join Aiwyn, a rapidly growing software company serving the accounting profession, and contribute to the success of our PracticeOS platform. You will play a key role in refining product messaging, creating sales enablement materials, and developing a deep understanding of our buyer persona. Collaborate with marketing and sales teams to execute content and campaign strategies, implement customer marketing initiatives, and provide performance reporting. This position requires strong product marketing experience, familiarity with account-based marketing and vertical SaaS/Platform organizations, and excellent communication and problem-solving skills. Aiwyn offers a competitive salary, remote work flexibility, generous PTO, comprehensive health benefits, stock options, 401(k) matching, and an adventure travel stipend.

Requirements

• 5-7 years of strong Product Marketing experience
• 3+ years of experience in the areas of Accounting or Marketing in small-to-mid scale businesses
• Bachelor’s degree in business, marketing, or relevant experience
• Familiarity with account-based marketing
• Familiarity with vertical SaaS/Platform organizations
• Experience working in a fast-paced, startup environment
• Strong attention to detail and excellent problem-solving skills
• Ability to think strategically and execute with a high degree of precision
• Strong cross functional leadership and communication skills
• The ability to travel occasionally for onsite Company meetings

Responsibilities

• With collaboration from product and sales teams, own and refine product messaging, value proposition, and positioning of the PracticeOS platform
• Create and manage sales enablement materials and training on our products and services for the sales and GTM teams
• Help develop a deep understanding of our buyer persona by continuously conducting research and gathering insights, including pain points, channels, and purchasing decisions, and socializing those insights with marketing, sales, and R&D
• In partnership with marketing, strategize and execute content and campaign strategies centered on go to market strategy and firm buying needs
• Responsible for developing, socializing, and executing documents such as market requirements, marketing plans, sales enablement plans, and launch plans
• Implement a customer marketing strategy, gathering customer references, testimonials and case studies for external and internal use, establishing strategies to drive retention, engaging the Aiwyn customer community, and upsell and cross-sell for products across the technology platform
• Work with marketing colleagues, sales, and sales operations to provide reporting on the PracticeOS platform, including revenue, marketing influenced pipeline, sales velocity, win/loss ratio, and monitor this ongoing to assess and address gaps in performance

Benefits

• Adventure travel stipend - you receive a $1,000 travel reimbursement on your work anniversary each year. We encourage our team to recharge and explore the world beyond their home office walls
• Remote, work-from-anywhere culture
• Flexible PTO
• World Class health benefits - we believe in fostering flourishing teams by providing benefits that go beyond the usual standards - Health, vision, dental, HSA/FSA, and mental health support
• Stock options - every Full Time Employee has ownership in Aiwyn's future and success
• 401(k) matching