Senior Product Marketing Manager

Summary

Join Bankjoy, a FinTech startup, as a Senior Product Marketer to develop and execute go-to-market strategies, create compelling content, and drive product adoption. Reporting to the COO, you will collaborate with various teams to deliver impactful campaigns. This role requires a seasoned professional with deep product marketing understanding, exceptional content creation skills, and market segmentation expertise. The position offers competitive compensation, stock options, comprehensive benefits, and a remote-first culture. Bankjoy is committed to equal employment opportunities and a diverse workforce.

Requirements

• 7+ years of experience in product marketing, with a strong focus on B2B SaaS or fintech
• Proven track record of developing successful go-to-market strategies for new products or major product features
• Strong expertise in market segmentation and the ability to tailor messaging to different customer segments
• Exceptional content creation skills, with experience writing and designing compelling marketing materials that drive engagement
• Experience collaborating with sales, product, and marketing teams to align efforts and maximize results
• Strong analytical mindset, with the ability to measure and report on the effectiveness of marketing campaigns

Responsibilities

• Develop and implement comprehensive go-to-market strategies for new products, features, and updates, ensuring seamless execution and maximizing market impact
• Identify and define target customer segments, tailoring messaging and campaigns to address specific needs and pain points within each segment
• Craft high-quality marketing content, including one-pagers, case studies, white papers, product brochures, sales decks, and blog posts, that effectively communicates product value and differentiates Bankjoy’s offerings
• Create clear, concise, and differentiated product messaging that aligns with the company’s vision and resonates with target customers
• Equip the sales team with the tools and content needed to engage prospects and close deals, including sales presentations, objection handling guides, and product training materials
• Work closely with product management, sales, engineering, and customer success teams to ensure alignment between product development, marketing initiatives, and client feedback
• Conduct research on customer needs, market trends, and the competitive landscape to inform and refine marketing strategies
• Manage product marketing campaigns across multiple channels (email, social, paid, events) and ensure campaigns are optimized for lead generation and conversion
• Track and analyze the performance of go-to-market strategies and content initiatives, continuously optimizing to improve key metrics such as lead generation, conversion rates, and customer retention

Preferred Qualifications

• Knowledge of fintech, banking, or financial services is highly preferred
• Proficiency with marketing tools such as HubSpot, Google Analytics, and CRM systems

Benefits

• Competitive compensation
• Stock options at a well-funded startup
• 100% medical, dental and vision coverage for you on our base plans
• 50% coverage for families in the US & 100% coverage for families in Canada
• 401(k) plan with 4% company matching (US Employees)
• 3-5 weeks PTO depending on tenure
• 5 health days
• 15 holidays
• End of year shutdown
• Performance-based bonuses (US & Canadian Employees)
• Remote first culture