Bankjoy is hiring a
Senior Product Marketing Manager
Bankjoy
π΅ $86k-$108k
πRemote - Canada
Please let Bankjoy know you found this job on JobsCollider. Thanks! π
Summary
Join Bankjoy as a Senior Product Marketer to develop go-to-market strategies, create compelling content, and drive product adoption across segmented audiences. This role requires a seasoned professional with expertise in product marketing, exceptional content creation skills, and knowledge of fintech or banking.
Requirements
- 7+ years of experience in product marketing, with a strong focus on B2B SaaS or fintech
- Proven track record of developing successful go-to-market strategies for new products or major product features
- Strong expertise in market segmentation and the ability to tailor messaging to different customer segments
- Exceptional content creation skills, with experience writing and designing compelling marketing materials that drive engagement
- Experience collaborating with sales, product, and marketing teams to align efforts and maximize results
- Strong analytical mindset, with the ability to measure and report on the effectiveness of marketing campaigns
Responsibilities
- Develop and implement comprehensive go-to-market strategies for new products, features, and updates
- Identify and define target customer segments, tailoring messaging and campaigns to address specific needs and pain points within each segment
- Craft high-quality marketing content, including one-pagers, case studies, white papers, product brochures, sales decks, and blog posts
- Create clear, concise, and differentiated product messaging that aligns with the companyβs vision and resonates with target customers
- Equip the sales team with the tools and content needed to engage prospects and close deals
- Work closely with product management, sales, engineering, and customer success teams to ensure alignment between product development, marketing initiatives, and client feedback
- Conduct research on customer needs, market trends, and the competitive landscape to inform and refine marketing strategies
- Manage product marketing campaigns across multiple channels (email, social, paid, events) and ensure campaigns are optimized for lead generation and conversion
- Track and analyze the performance of go-to-market strategies and content initiatives, continuously optimizing to improve key metrics such as lead generation, conversion rates, and customer retention
Benefits
- Competitive compensation
- Stock options at a well-funded startup
- 100% medical, dental and vision coverage for you and 50% for your family on our base plans
- 401(k) plan with 4% company matching
- 4 weeks PTO and 5 health days
- 18 holidays
- Performance-based bonuses
- Remote first culture
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Please let Bankjoy know you found this job on JobsCollider. Thanks! π