Granicus is hiring a
Senior Product Marketing Manager

Summary

The job is for a Senior Product Marketing Manager at Granicus, a remote-first company serving government agencies worldwide. The role requires 5+ years of B2B Software Product Marketing experience and involves creating product positioning, developing marketing programs, and working closely with various teams to grow a product line.

Requirements

5+ years of B2B Software Product Marketing experience

Responsibilities

• Create product line sales strategy and deliverables to ensure product line success and growth
• Maintain understanding of product line strengths and weaknesses to develop product positioning and messaging that differentiates our products in the market
• Analyze data and conduct interviews to better understand how customers use our solutions
• Perform competitive research to profile our key competitors
• Conduct interviews to assist in defining buyer personas
• Develop product and solution-oriented content including positioning, pitch decks, other sales-facing materials, website content, videos, blogs, and webinars
• Plan the launch of new products and releases and manage cross-functional implementation
• Work and communicate cross-functionally to drive strategic demand generation efforts

Preferred Qualifications

Experience with the B2B customer experience, marketing automation, service management, and/or government software application markets is preferred

Benefits

• Flexible Time Off
• Medical (includes an option that is paid 100% by Granicus!), Dental & Vision Insurance
• 401(k) plan with matching contribution
• Paid Parental Leave
• Employer-paid Short and Long Term Disability Insurance, Group Term Life Insurance and AD&D Insurance
• Group legal coverage