Product Marketing Manager

Summary

Join our team as a Product Marketing Manager and contribute to the growth of Granicus' product line. You will be responsible for creating positioning and developing marketing programs to effectively communicate product differentiators.

Requirements

• 3+ years of B2B Software Product Marketing experience
• Experience with the B2B customer experience, marketing automation, service management, and/or government software application markets is preferred
• Experience with developing product positioning and implementing product-specific demand generation programs
• An ability to work well in a fast-paced environment where functioning autonomously and collaborating as part of a team are equally important
• Self-starter with the curiosity to expand the scope of assigned projects and tasks as needed
• Experience in researching and analyzing market landscape and competitive intelligence
• Project management skills and an understanding of how to manage the priorities of multiple stakeholders in a complex environment
• Strong written communication and presentation skills
• Comfortable and professional when interacting with clients, onsite staffing, and representing Granicus to the general public
• Experience working with international and virtual teams

Responsibilities

• Work closely with customers, sales and product teams to create product line sales strategy and deliverables to ensure product line success and growth
• Maintain understanding of product line strengths and weaknesses to develop product positioning and messaging that differentiates our products in the market
• Analyze data and conduct interviews to better understand how customers use our solutions
• Perform competitive research to profile our key competitors
• Conduct interviews to assist in defining buyer personas
• Develop product and solution-oriented content including positioning, pitch decks, other sales-facing materials, website content, videos, blogs, and webinars
• Plan the launch of new products and releases and manage cross-functional implementation
• Work and communicate cross-functionally to drive strategic demand generation efforts

Benefits

• Flexible Time Off
• Medical (includes an option that is paid 100% by Granicus!), Dental & Vision Insurance
• 401(k) plan with matching contribution
• Paid Parental Leave
• Employer-paid Short and Long Term Disability Insurance, Group Term Life Insurance and AD&D Insurance
• Group legal coverage