Senior Product Marketing Manager

Summary

Join Ethos, a fast-growing insurtech company, as a Senior Product Marketing Manager. Lead go-to-market initiatives, product positioning, and enablement strategies. Collaborate with cross-functional teams (Product, Sales, Partnerships) to develop compelling narratives for enterprise customers. Drive product adoption and accelerate growth through strategic campaigns and market research. The ideal candidate possesses 8+ years of experience in product marketing or consulting, with a proven track record in enterprise partnerships and successful product marketing strategies. This role requires strong communication, analytical, and project management skills. Location is flexible, with a preference for the SF Bay Area.

Requirements

• 8+ years of experience in product marketing, consulting, or a similar strategic role; experience in the insurance, SaaS, or fintech industry preferred. B2B experience preferred
• Proven experience working with enterprise partners, driving adoption, and influencing external stakeholders
• Strong storytelling, writing, and communication skills with the ability to translate complex ideas into simple, compelling messages
• Experience leading product launches, building GTM strategies, and scaling marketing programs
• Strong analytical skills and the ability to use data to identify growth opportunities and analyze business/market trends
• Excellent communication and presentation skills, and the ability to engage and influence diverse stakeholders
• Experience leading cross-functional teams and collaborating with multiple departments
• Strong project management skills with a demonstrated ability to lead cross-functional teams
• Entrepreneurial spirit, bias for impact and a desire to thrive in a fast-paced, high-growth environment

Responsibilities

• Lead cross-functional product launches, driving awareness, adoption, and measurable outcomes through strategic campaigns
• Develop and execute end-to-end GTM strategies for new products, features, and partnerships, ensuring alignment across Product, Sales, Operations and Marketing teams
• Partner with Sales teams to build sales collateral, case studies, playbooks, and training to support enterprise customer acquisition and growth
• Conduct competitive and market analysis to uncover customer needs, market trends, and opportunities to inform product development and marketing strategies
• Drive multi-channel marketing campaigns and programs across the full funnel
• Establish the company as a leader in the insurtech space through storytelling, webinars, and enterprise-focused content
• Influence and align cross-functional teams, including Product, Sales, Creative, and Operations to achieve unified results. Identify gaps where they exist, and refine our processes to enhance collaboration

Preferred Qualifications

SF Bay Area preferred, open to Remote US

Benefits

• Bonus
• Equity