Fieldguide is hiring a
Senior Product Marketing Manager

Summary

The job is for a Senior Product Marketing Manager at Fieldguide, a remote-first company that automates trust in global commerce and capital markets. The role involves shaping product messaging, enabling the sales team, and creating compelling content for demand generation campaigns.

Requirements

• 5+ years of product marketing experience at leading B2B enterprise software organizations
• Proven track record of developing and executing successful product marketing strategies
• Storyteller with excellent written and verbal communication skills
• Proficiency with Google Slides/PowerPoint for creating presentations and sales collateral

Responsibilities

• Conduct market research to understand customer needs, market trends, and the competitive landscape
• Analyze data to inform product positioning and marketing strategies
• Develop clear and compelling product positioning, value propositions, and messaging that differentiates the product from competitors
• Create and maintain buyer personas to better understand target audiences
• Plan and execute go-to-market strategies for product launches
• Collaborate with cross-functional teams, including product development, sales, and customer success
• Equip the sales team with the tools and resources they need to effectively sell our products
• Develop sales tools and collateral (including, presentations, product demos, white papers, datasheets) to support the sales team
• Drive pricing and ROI strategy and enablement for the sales team
• Train sales teams on product features, benefits, and how to effectively sell the product
• Create and manage content for marketing campaigns and events, including whitepapers, ebooks, webinars, blog posts, and email campaigns
• Collaborate with the broader marketing team to develop and execute integrated marketing campaigns that drive lead generation and conversion
• Measure and analyze the effectiveness of content, making data-driven decisions to optimize performance

Preferred Qualifications

• Industry knowledge of assurance and advisory services, preferably with exposure to financial audits, cybersecurity, or regulatory standards
• Prior experience marketing to accounting or other professional services firms is preferred
• Experience with HubSpot or other CRM platforms for managing marketing campaigns and analyzing performance
• Proficiency with video editing tools such as Camtasia, Descript, or Loom for creating engaging video content

Benefits

• Competitive compensation packages with meaningful ownership
• Unlimited PTO
• 401k
• Wellness benefits, including a bundle of free therapy sessions
• Technology & Work from Home reimbursement
• Flexible work schedules