Senior Product Marketing Manager

Summary

Join Findem, a fast-growing HR tech startup, as their PLG Product Marketing Leader. You will be responsible for driving the free-to-paid conversion strategy, in-product upgrades, and overall PLG growth. This role involves defining and executing strategies to increase in-product conversions and self-serve adoption within the freemium and trial user base. You will collaborate with cross-functional teams to accelerate revenue growth and create engaging in-product experiences. The ideal candidate possesses a deep understanding of PLG strategies, experience in both large enterprises and startups, and strong analytical skills. Findem offers competitive compensation, equity, and benefits.

Requirements

• PLG-first mindset – deep understanding of product-led growth strategies and how to drive self-serve conversion
• Hybrid experience – experience working in both large-scale enterprises (B2B SaaS preferred) and high-growth startups
• Data-driven decision-maker – strong analytical skills, with the ability to run tests, analyze user behavior, and optimize funnels
• Customer-obsessed – ability to craft messaging and in-product experiences that resonate with different buyer personas
• Collaborative leader – proven ability to work cross-functionally across product, growth, sales, and customer success teams

Responsibilities

• Own the free-to-paid conversion funnel – analyze user behaviors, segment audiences, and optimize messaging, pricing, and packaging to maximize upgrades
• Develop in-product marketing strategies – create and test experiments for upsell and expansion, including feature unlocks, personalized recommendations, and timely nudges
• Develop and execute product positioning and messaging that resonates with our target personas, with a focus on self-serve users and free-to-paid conversion
• Align PLG with sales-led motions – partner with sales to define PQL (Product-Qualified Lead) criteria , nurture high-intent users, and enable sales to engage at the right moments
• Establish KPIs for product marketing initiatives within the PLG motion, and continuously measure and iterate for impact
• Improve onboarding and activation – streamline user experiences to increase engagement, reduce friction, Improve retention rats and drive “aha” moments faster
• Leverage data to inform strategy – track key metrics (activation, conversion, expansion), run A/B tests, and continuously optimize based on results
• Build strategic partnerships – work with large enterprise partners and platforms to drive co-marketing opportunities and ecosystem adoption
• Influence pricing & packaging decisions – work closely with the executive team to refine our PLG monetization strategy

Preferred Qualifications

B2B SaaS and AI/HR Tech experience is a plus but not required

Benefits

• Competitive compensation, equity, and benefits package
• $125,000 - $180,000 a year