Senior Product Marketing Manager

Summary

Join Ivanti as a Senior Product Marketing Manager to drive go-to-market strategies for the Neurons Platform and related products. You will develop effective messaging, support field and partner enablement, contribute to cross-functional launches, and promote Ivanti's IT & Security solutions. This role involves crafting compelling narratives at the platform, product, and solution levels, working with a collaborative team focused on customer needs and value-based messaging. The ideal candidate will have 5-7+ years of B2B product marketing experience in technical product categories. Success in this role requires strong communication, presentation, and technical content adaptation skills. The position offers the opportunity to contribute to a company committed to diversity and inclusion.

Requirements

• 5-7+ years in B2B product marketing in one or more technical product categories and experience in: Establishing a clear understanding of customer needs and wants
• Developing product positioning and messaging
• Creating compelling marketing assets
• Developing and executing go-to-market strategies
• Identifying and monitoring competitive intelligence
• Utilizing data to inform product development and marketing decisions
• Managing product launches
• Exhibit strong persuasive written and verbal communication skills and presentation skills (examples required)
• Understand and refine highly technical content for less-technical audiences
• Influence and collaborate across organizational levels and departments
• Prioritize tasks and focus on the most important ones first
• Take initiative to identify and address problems and opportunities before they become an issue
• Organize, plan, document tasks; negotiate deadlines; and monitor and track progress daily
• Drive issues and tasks to timely closure

Responsibilities

• Demonstrate a comprehensive understanding of market trends, competitors and customer needs in a mature yet evolving space
• Promote Ivanti’s solutions via presentations, blogs and events to generate awareness and interest
• Construct persuasive value-based messaging that showcases our differentiation
• Utilize strategic GTM tactics and partner with lifecycle marketing teams to reach our target audiences and illustrate how Ivanti can help them reach their goals
• Create engaging content to drive understanding and decision-making
• Partner with the sales enablement team to educate and empower our sales and partner networks

Preferred Qualifications

• Deep knowledge in endpoint management
• Experience in platform marketing, AI, and automation preferred
• Multi-product solution development and marketing experience in new market categories
• Experience with SaaS solutions and transformation models
• Highly skilled at concise content creation