Senior Product Marketing Manager

Summary

Join Ivanti as a Senior Product Marketing Manager to drive go-to-market strategies for the Neurons Platform and related products. You will develop effective messaging, support field and partner enablement, contribute to cross-functional launches, and promote Ivanti's IT & Security solutions. This role involves crafting compelling narratives at the platform, product, and solution levels. The ideal candidate possesses 5-7+ years of B2B product marketing experience in technical product categories. You will collaborate with cross-functional teams, understand customer needs, and create value-based messaging. Ivanti offers a collaborative environment focused on delivering the right message to the right customer.

Requirements

• 5-7+ years in B2B product marketing in one or more technical product categories and experience in: Establishing a clear understanding of customer needs and wants
• Developing product positioning and messaging
• Creating compelling marketing assets
• Developing and executing go-to-market strategies
• Identifying and monitoring competitive intelligence
• Utilizing data to inform product development and marketing decisions
• Managing product launches
• Exhibit strong persuasive written and verbal communication skills and presentation skills (examples required)
• Understand and refine highly technical content for less-technical audiences
• Influence and collaborate across organizational levels and departments
• Prioritize tasks and focus on the most important ones first
• Take initiative to identify and address problems and opportunities before they become an issue
• Organize, plan, document tasks; negotiate deadlines; and monitor and track progress daily
• Drive issues and tasks to timely closure

Responsibilities

• Demonstrate a comprehensive understanding of market trends, competitors and customer needs in a mature yet evolving space
• Promote Ivanti’s solutions via presentations, blogs and events to generate awareness and interest
• Construct persuasive value-based messaging that showcases our differentiation
• Utilize strategic GTM tactics and partner with lifecycle marketing teams to reach our target audiences and illustrate how Ivanti can help them reach their goals
• Create engaging content to drive understanding and decision-making
• Partner with the sales enablement team to educate and empower our sales and partner networks

Preferred Qualifications

• Deep knowledge in endpoint management
• Experience in platform marketing, AI, and automation preferred
• Multi-product solution development and marketing experience in new market categories
• Experience with SaaS solutions and transformation models
• Highly skilled at concise content creation