Senior Product Marketing Manager

Summary

Join HubSpot's Product Marketing team and craft compelling initiatives that bring our products to life, helping customers grow. You'll be responsible for product positioning, go-to-market strategy, sales enablement, and demand generation within HubSpot's customer platform. This highly cross-functional role involves collaborating with various teams globally to ensure product success, focusing on the customer platform, Smart CRM, and Operations Hub. You will orchestrate large-scale campaigns, craft compelling messaging, work with cross-functional teams on product positioning, present to internal stakeholders, and enable the sales team with effective content. The ideal candidate possesses a proven track record of innovative go-to-market tactics, strong storytelling abilities, data interpretation skills, and cross-team collaboration expertise. HubSpot offers a competitive compensation package including base salary, commission, bonus, and potential equity.

Requirements

• Have a track record of ideating and executing on innovative, impactful go-to-market tactics
• Are skilled storytellers able to develop a memorable narrative for any product, and for various personas, and can coach others to do the same
• Can interpret usage data or market research to make decisions
• Excel at working across teams, harnessing disparate motivations to achieve a shared goal
• Will become fascinated by our customer base and motivated by their success
• Can manage complexity well and are adaptable to change
• Have a positive mindset and high personal accountability

Responsibilities

• Orchestrate large-scale campaigns that bring a product to market using relevant and effective channels and communications
• Craft differentiated and world-class positioning and messaging for overall product lines and individual products you manage
• Work with a team of product leaders, sales leaders, market researchers, product marketers, competitive analysts, and creatives to inform and execute on product positioning
• Work closely with leadership, presenting to internal stakeholders and gaining buy-in across various departments and stakeholders throughout the company for product launches, packaging, and timing
• Enable the sales team with world-class internal and external content (demos, decks, comparisons) that demonstrates the power of our products
• You are responsible for the positioning, go-to-market strategy, sales enablement, and ongoing demand for products within HubSpot’s customer platform
• You work with the rest of the product marketing team to advance the full platform, working on the strategy for a slate of products within our full suite of software, which includes our Smart CRM, Marketing Hub, Sales Hub, Service Hub, Content Hub, as well as our ecosystem of integrations, apps, and extensions
• In this highly cross-functional role, you partner with the general manager of your product, the product leads, marketing, sales, services and support teams and the partner network globally to ensure a product's success

Benefits

• Base salary
• On-target commission for employees in eligible roles
• Annual bonus targets under HubSpot’s bonus plan for eligible roles
• HubSpot’s equity plan to receive restricted stock units (RSUs)
• Overtime pay