Remote Senior Product Marketing Manager

Summary

Join a top-rated AI-powered customer engagement platform as a seasoned product marketing leader to drive strategic product launches, adoption, retention, and lifecycle initiatives for Iterable's SMS channel.

Requirements

• Minimum of 5-8 years of experience & understanding of SMS as a marketing channel. Understanding of compliance for SMS
• Strong product marketing portfolio driving product launch, adoption & lifecycle initiatives with senior cross-functional stakeholders
• Strong executive presence, GSD muscle, comfort with ambiguity & a solution orientation mindset
• Deep understanding of the MarTech industry, market dynamics, and competitive landscape
• Ability to think strategically and execute methodically
• Aptitude for technical language and a quantitative, analytical mindset

Responsibilities

• Spearhead GTM launches for all products & features within the SMS portfolio
• Drive adoption of SMS channel usage and new features within our customer base
• Influence upstream product roadmap decision making in partnership with PM
• In partnership with the Sales team, orchestrate the cross-functional GTM motion to drive SMS revenue, best practices, accountability & reporting
• Acting as SME, own SMS internal knowledge goals and proactively work with Enablement team to generate content and drive adoption
• Serve as product liaison (learnings from front line) gathering customer/market needs and gaps hindering growth or adoption goals and being the knowledge conduit between GTM teams
• Drive strategic storytelling to set Iterable’s SMS offering apart in the marketplace & content that delivers best practices for SMS and/or cross-channel strategies (ie customer stories, sales collateral, demos, whitepapers)
• Work cross-functionally with Product, Marketing, Sales, and Customer success teams to ensure alignment and success of SMS related initiatives

Benefits

• Paid parental leave
• Competitive salaries, meaningful equity, & 401(k) plan
• Medical, dental, vision, & life insurance
• Balance Days (additional paid holidays)
• Fertility & Adoption Assistance
• Paid Sabbatical
• Flexible PTO
• Monthly Employee Wellness allowance
• Monthly Professional Development allowance
• Pre-tax commuter benefits
• Complete laptop workstation