Remote Senior Product Marketing Manager
closedLattice
Job highlights
Summary
Join our agile team driving awareness and adoption of our innovative HR solutions. As a Senior Product Marketer, you'll lead go-to-market strategy and launches for new products/features through compelling storytelling, plan and execute integrated marketing campaigns from insights through creative execution, conduct research to deeply understand buyers, market trends, and competitive landscape, develop positioning, messaging, and highly leveraged sales/enablement tools, analyze performance data to continually optimize marketing tactics and investment, showcase product marketing thought leadership through content development and presentations, and collaborate cross-functionally across product and sales to drive alignment and, ultimately, customer success.
Requirements
- 5-7+ years of B2B SaaS Product Marketing experience, HR technology experience is a plus
- Excellent written/verbal communication skills to convey complex value propositions
- Demonstrated ability to work cross-functionally across a diverse range of teams
- Analytical and metrics-driven, comfortable digging into primary and secondary data to identify relevant insights
- You are highly curious, eager to learn, and have a growth mindset
- Passion and ability to work in a fast-paced, 0-to-1 environment
Responsibilities
- Lead go-to-market strategy and launches for new products/features through compelling storytelling
- Plan and execute integrated marketing campaigns from insights through creative execution
- Conduct research to deeply understand buyers, market trends, and competitive landscape
- Develop positioning, messaging, and highly leveraged sales/enablement tools
- Analyze performance data to continually optimize marketing tactics and investment
- Showcase product marketing thought leadership through content development and presentations
- Collaborate cross-functionally across product and sales to drive alignment and, ultimately, customer success
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Life, AD&D, and Disability Insurance
- Emergency Weather Support
- Wellness Apps
- Paid Parental Leave
- Paid Time off inclusive of holidays and sick time
- Commuter & Parking Accounts
- Lunches in the Office
- Workplace Amenities Stipend
- Internet and Phone Stipend
- One time WFH Office Set-Up Stipend
- 401(k) retirement plan
- Financial Planning
- Learning & Development Budget
- Sabbatical Program
- Invest in Your People Fund
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