Senior Product Marketing Manager

Summary

Join Mantra Health, an award-winning digital mental health provider, as a Senior Product Marketing Manager to lead go-to-market strategies and drive awareness, adoption, and revenue for our growing suite of offerings. This role involves hands-on ownership and strategic influence across multiple teams, including Product, Sales, and Marketing. You will shape compelling messaging, deliver impactful sales enablement programs, and work directly with Mantra’s Head of Marketing and senior leaders. This position offers a unique opportunity to make a measurable impact on the company's growth trajectory and student outcomes. Mantra Health supports over 900,000 students across 125+ campuses. We offer a competitive compensation package, including equity, generous PTO, health and wellness benefits, and a remote-friendly work environment.

Requirements

• You have 7-9 years of experience in product marketing, ideally within behavioral health
• You’ve brought B2B tech-enabled healthcare services and products to market and know how to build compelling positioning and GTM strategies that resonate with decision-makers
• You have experience planning and executing GTM strategies for new launches and high-stakes initiatives
• You understand what it takes to move a product from idea to adoption
• You thrive at the intersection of cross-functional teams, bringing together diverse perspectives to drive shared outcomes
• You’re a skilled communicator who keeps alignment top of mind
• You take ownership of your work and drive projects to completion
• You measure success through outcomes and hold yourself to a high standard of impact
• You excel at synthesizing market research, competitive analysis, and customer feedback into clear, actionable insights that shape strategy and differentiate the brand
• You’ve built tools that make sales teams stronger—from decks and one-pagers to battle cards and onboarding sessions
• You know how to translate features into value

Responsibilities

• Go-to-Market Strategy Execution: Own and implement go-to-market strategies for new products, partnerships, and strategic initiatives
• Drive awareness, education, and adoption across our buyer personas and target institutions
• Positioning & Messaging Development: Shape and refine Mantra Health’s product positioning and messaging to resonate with university leaders, healthcare administrators, and students
• Ensure a consistent, differentiated story across all touchpoints
• Market & Competitive Intelligence: Own our competitive intelligence capability
• Conduct deep research to understand the competitive landscape, emerging trends in higher ed and mental health, and the needs of prospective clients
• Translate customer insights into actionable strategies that inform product and marketing decisions
• GTM Enablement & Collaboration: Develop sales collateral, pitch decks, one-pagers, battle cards, and training materials that equip our sales team to communicate value with clarity and confidence
• Support Account-Based Marketing (ABM): Collaborate closely with Marketing and Sales to align product marketing efforts with targeted ABM campaigns
• Contribute strategic messaging, assets, and insights tailored to key accounts and segments, helping drive pipeline and revenue from our most important prospects and accounts
• Cross-Functional Leadership: Serve as a key connector between Product, Sales, Marketing, and Partner Success teams to drive alignment and maximize the impact of product launches and GTM campaigns

Benefits

• Stock Options
• Medical, vision, and dental coverage for employees, spouses, and dependents
• 401(k)
• Flexible work location
• Generous PTO, sick days, jury duty days, and bereavement. Three week sabbatical and $3,000 stipend after five years of continuous full-time employment
• Inclusive parental leave, equal for all parents
• $1,000 new-parent mental wellness benefit
• Commuter card, if you commute
• Access to One Medical
• Healthcare & Dependent Care FSA
• Compensation: $125,000 - $150,000 base salary plus 15%-20% target bonus